August 3 2022  |  Fragrances, Cosmetics, Skincare & Haircare

Gucci inspires with limited-edition makeup collection

By Jane Hobson

The Gucci Rouge De Beauté Brillant Flora

Gucci is continuing the story introduced with Gucci Flora Gorgeous Gardenia Eau de Parfum with a limited-edition makeup duo. This makeup collection is the first to be inspired by a fragrance of the House. The duo includes Gucci Palette Beauté Des Yeux Gorgeous Flora – a soft-textured eyeshadow palette – and Gucci Rouge De Beauté Brillant Flora, a hybrid lipstick delivering 24 hours of moisture and a highly-pigmented shine.

Both encased in the distinctive Flora pattern, the new products are available starting from August 2022. At the same time, the new Gucci Flora Gorgeous Jasmine Eau de Parfum also makes its debut, marking the second chapter of the #FloraFantasy fragrance story.

Gucci Palette Beauté Des Yeux Gorgeous Flora
The Gucci Palette Beauté Des Yeux Gorgeous Flora includes six shades

The new Palette Beauté Des Yeux Gorgeous Flora includes 12 satin, matte, and metallic shades, available in a dreamy range of pinks, blues, and neutral colors. Designed to be blended in playful combinations, the shadows deliver highly pigmented, long-wear color and can be layered together for unique results. The texture is both lightweight and buildable, allowing for endless creative combinations.

Encased within a gold-trimmed pink case, Palette Beauté Des Yeux Gorgeous Flora features the House’s emblematic Flora pattern. Bursting with illustrated flowers, this covetable palette is a true collector’s item and a memorable keepsake thanks to the removable tray, which also makes the palette refillable once the shades are finished.

Gucci Rouge De Beauté Brillant Flora
Rouge De Beauté Brillant Flora has the caring properties of a balm but the pigment payoff of a lipstick. Delivering a veil of vibrant, glowing color, the formula is infused with moisturizing Black Rose and Peony Oils, combined with Jojoba Seed Oil and Karité Butter, while Hyaluronic Acid provides immediate and long-lasting hydration with a soft, lip-plumping and smoothing effect.

The design also reflects the uniqueness of this hybrid lipstick. Encased within a slim gold bullet, the pink outer lid is adorned with the House’s Flora pattern.

The limited-edition lipstick debuts in shade 208 ‘They Met in Argentina’, a warm rosewood color with neutral tones and uplifting notes of pink and coral.

The Campaign
The campaign, shot by Petra Collins with art direction by Christopher Simmonds, portrays the same joyful pinks and pastel hues that characterize the #FloraFantasy world. In the soft splendor of a bedroom, the limited-edition makeup collection is showcased alongside the fragrances that inspired them. An invitation to dream, the campaign takes viewers on an immersive journey through an exuberant dreamscape, while encouraging the viewer to explore the delightful possibilities of creative expression.

The Line-Up
Gucci Palette Beauté Des Yeux Gorgeous Flora 12-shade eye shadow palette includes:

  • Fiery Orange – Copper (metallic)
  • Bright Coral – Peachy Pink (matte)
  • Silver Sky – Light Blue (satin)
  • Precious Brown – Dark Brown (matte)
  • Fantastic Violet – Purple Blue (metallic)
  • Solar Fire – Ochre (matte)
  • Mauve Jasmine – Light Mauve (matte)
  • Magical Amethyste – Aubergine (satin)
  • Sand Shell – Taupe (matte)
  • Gorgeous Turquoise – Turquoise (metallic)
  • Sweet Hazel – Mid Brown (matte)
  • Delicate Blush – Light Pink (satin)
REGION International

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