July 28 2022  |  Fragrances, Cosmetics, Skincare & Haircare

In photos: Shiseido debuts products and beauty tech at CICPE 2022

By Jane Hobson

Shiseido Company Limited is exhibiting at stand 5-18 at the 2022 China International Consumer Products Expo (CICPE) from July 26 to 30, bringing new products and beauty technology to the event.

Shiseido Company Limited is showcasing 150 years of beauty innovation as it marks its milestone anniversary at the event.

Ni Qiang, Vice Governor of Hainan Province (middle), officiates the opening ceremony together with Shiseido senior executives, declaring the booth officially open.

Located in Hall 5 of the Fashion Lifestyle exhibition area, the Shiseido booth presents new brands and beauty technologies alongside hero products from 19 brands across the company’s portfolio, including brand SHISEIDO, Clé de Peau Beauté, IPSA, Drunk Elephant, and NARS.

Among the new brands being introduced at the CICPE is Serge Lutens, which debuts with the launch of the Collection Noire and Gratte-Ciel perfume series.

Rich in artistic heritage, the prestige fragrance and makeup brand was founded by perfume master Serge Lutens, a pioneering icon in photography and fashion who joined Shiseido in 1980 as Artistic Director before creating his eponymous brand in 2000.

Another new launch for Shiseido Group is SIDEKICK, a new premium hybrid skincare brand from Japan designed specifically for young Asian men.

Not only does the brand address the specific skin problems of Generation Z men in Asia such as oily and dry skin, it also supports them in pursuing one’s unique individuality and a new, inspirational image of luxury.

Featuring a line-up of eight products, SIDEKICK focuses on addressing the diverse needs of the young generation of consumers when it comes to efficient skincare, self-expression, and personality.

As a “Personal Beauty Wellness Company”, Shiseido launches new ingestible beauty brand, INRYU, to improve the overall health of the skin from the inside that supports people in realizing unique beauty and wellness throughout their lives.


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