Coty partners with Dufry and Duty Free Americas to launch Kylie Cosmetics campaign
Coty has announced a partnership with Dufry and Duty Free Americas to launch an immersive and omnichannel campaign for Kylie Cosmetics. The iconic cosmetics brand, launched by Kylie Jenner, recently entered the Travel Retail Americas with first airports in São Paolo and Miami. Since June, travelers from Guarulhos and Miami airports have been able to shop the beauty line.
The Kylie Cosmetics and Kylie Skincare for Travel Retail Americas include clean and vegan formulas. Signature best-sellers such as the famous Matte Lip Kit, glosses, Kylighters, powders, brow kit, pencils and skincare are available in pink and black gondola.
In Duty Free Americas Miami, the brand is showcased in the main two stores of Terminal D with screens that demonstrate the skincare routine and Kylie Matte Lip Kit.
“We are so happy to be the first airport to launch Kylie by Kylie Jenner in the USA; most of the passengers flying through Miami know Kylie and the first weeks are very promising,” said Diego Artola Villanueva, Coty VP Travel Retail Americas.
“We re delighted the Kylie Cosmetics has chosen Duty Free Americas as its first travel partner to feature the iconic beauty brand in the U.S. airport. Coty’s team has worked closely with our marketing and merchandising departments to deliver Kylie Costmetics and Kylie Skincare products that will appeal to Miami International Airport’s diverse passenger mix,” said Joseph Falic, Duty Free Americas’ VP of Purchasing.
In Dufry Brazil, the 360 campaign combines in-store animations with photo opportunities for consumers to engage with the brand and share content on social media. The activations also invite consumers to discover the brand and the products through disruptive and playful experiences.
“Kylie consumers are young, passionate, and social and digital savvy, so we wanted to create an engaging experience to speak to this community,” said Aurelie Bonnefond, Coty Marketing Director Travel Retail Americas.
Last Wednesday, Brazilian influencer Amandinha and international makeup artist Ilde Goncalves hosted an event in São Paulo Terminal 3 to engage travelers with beauty tips and tricks featuring Kylie Cosmetics and Kylie Skincare products.
“Through her social media channels, Kylie has built a strong connection with her fans and customers. So, it was important for us to integrate the digital and influencer part in our engagement with Kylie consumers,” said Diego Artola Villanueva, Coty VP Travel Retail Americas.
“The launch of Kylie is a milestone for Dufry Brazil. We are very excited to engage once more with Coty and attract a younger all-time-connected passenger aligning our omnichannel strategies to offer in São Paulo a pink, fun and ultimate shopping experience,” said Beatriz Macedo, Head of Beauty Dufry Americas.