December 1 2021  |  Fragrances, Cosmetics, Skincare & Haircare

SkinCeuticals gets scientific at its pop-up lab in Hainan

By Laura Shirk

A giant C E Ferulic serum bottle welcomes visitors to the SkinCeuticals antioxidant lab pop-up at The Sanya Edition hotel in Hainan

SkinCeuticals Travel Retail Asia Pacific has featured its SkinCeuticals antioxidant lab pop-up in Hainan at The Sanya Edition hotel. Running from November 4 to November 30, 2021, it was the premium medical brand’s first hotel takeover together with China Duty Free Group.

Featuring SkinCeuticals’ three antioxidant serums, C E Ferulic, Phloretin CF and the newly released Silymarin CF, the pop-up invited travelers on an online and offline journey to discover the brand’s scientifically proven products with high potency formulations.

At the entrance of the hotel was a giant C E Ferulic serum bottle to welcome visitors. A laboratory-inspired interactive wall identified the serum that best suited the different skin types of each visitor. Three LED touchscreens representing each serum enabled travelers to discover the efficacy of the antioxidant formulations and ingredients, and eventually led to QR codes linking to China Duty Free Group’s pre-order website.

Inside the antioxidant lab pop-up were the serums on a moving conveyor belt, aiming to visualize the fighting power of antioxidants.

Also present was the beauty tech diagnostic tool Skinscope, which offered personalized skin consultations for visitors through assessment of underlying skin concerns and provided regimen recommendations.

At the end of the journey, visitors could receive a sample of the antioxidant serum through a digitalized gift redemption machine. Visitors were redirected to the Haitang Bay store to experience more.

The experience also included an invite-only VIP event from November 26 to 28, 2021. Six KOLs and 78 VIPs from China Duty Free Group and TongCheng Online Travel Agency were invited to a series of personalized experiences, such as an expert-led presentation on the brand’s clinically proven breakthrough formulations, a Skinscope diagnosis and a 45-minute facial treatment.

Fran Law, General Manager of Active Cosmetics and Professional Products Divisions, L’Oréal Travel Retail Asia Pacific, said: “Consumers are increasingly knowledgeable and discerning when it comes to skincare; more than ever, they value products that are clinically-proven and backed by science. It is with pride that we launched SkinCeuticals’ first hotel takeover together with China Duty Free Group, which showcases our brand’s breakthrough formulations through such an immersive and consumer-centric journey.”

REGION Asia

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