December 1 2021  |  Fragrances, Cosmetics, Skincare & Haircare

Duty Free Dynamics joins wellness category with Goli supplements

By Laura Shirk

The Goli Apple Cider Vinegar Gummy offers all the benefits of apple cider vinegar without the unpleasant taste and side effects of vinegar

Duty Free Dynamics (DFD), the brand development specialist, has been appointed as the official partner of Goli Nutrition for the Americas travel retail channel as part of a strategy to develop the wellness segment throughout the travel retail channel worldwide.

The value of the wellness segment is estimated by the Global Wellness Institute at US$4.5 trillion and growing yearly by about 5-10%.

Goli Nutrition is described as an inventive, people-focused nutritional supplement specialist that believes happiness and wellness go hand in hand.

Following the success of its Apple Cider Vinegar Gummies, which offer all the benefits of apple cider vinegar without the unpleasant taste and side effects of vinegar, Goli has launched Ashwagandha Gummies, which aim to help the body maintain balance and adjust to stress, and Superfruits Gummies, boasting a formula that improves collagen formation and skin elasticity, among other benefits.

DFD believes there is great potential for Goli in travel retail stores, given its presence in 180 countries and its availability in 100,000 retail doors worldwide.

According to DFD, it is also the first brand in history to reach Amazon #1 best seller within two weeks of launch. Among other successes, it is the first brand to have a US-wide launch in every CVS, Walgreens and Kroger store, achieving top positions in the sales rankings.

Jennie Michael, DFD’s wellness category manager, said: “Goli Nutrition and Duty Free Dynamics are committed to getting closer to consumers with these innovative and nutritional supplements. They are gluten-free, non-GMO, vegan, kosher, gelatin-free, and have no artificial colors or flavors. The ultimate goal is to make nutrition and healthy living a part of everyone’s routine.”

REGION Americas

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