November 24 2021  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO announces new e-commerce partnership in Korea

By Laura Shirk

FOREO has partnered with e-commerce specialist Yegeun F&C in Korea to strengthen its presence in the e-commerce market.

The Swedish beauty tech brand has been developing its online presence aggressively since the beginning of the pandemic as it seeks to dominate the e-commerce landscape.

Yegeun F&C, a company specializing in e-commerce operations, manages online channels for major brands in Korea, such as department shopping malls and open markets in direct-to-consumer format.

Starting with major open markets in Korea such as eBay, 11st and Coupang, Yegeun F&C plans to expand to a total of more than 20 large domestic e-commerce channels to get one step closer to customers to introduce FOREO skincare devices.

In the future, both companies plan to provide online to offline (O2O) business services by expanding distribution channels such as home shopping and department stores.

Commenting on its co-operation with Yegeon F&C in Korea, FOREO Global Travel Retail Director Gary Leong said: “FOREO is thrilled to be partnering with Yegeun F&C, which will assist us in aggressively developing our e-commerce presence in Korea. We believe that partnering with such a strong player in the e-commerce industry will lead to sensational online growth for us as a brand. FOREO looks forward to further strengthening and deepening our relationship with Yegeun F&C in the years to come.”

REGION Asia

Brand News

December 8 2022

Lindt & Sprüngli rebrands to Lindt…

Lindt & Sprüngli Global Travel Retail is showcasing its ambitions and roadmap for growth in the chocolate category through…

December 8 2022

Hennessy basketball pop-up slam…

To celebrate the launch, the pop-up at Terminal F4 was transformed into a captivating dance floor by a local Turkish dance…

December 7 2022

Bottega celebrates 45 years and…

The company has become one of Italy's top 20 private wineries

December 7 2022

Swarovski and EssilorLuxottica…

For the design, manufacture and worldwide distribution of Swarovski Eyewear

December 7 2022

Brown-Forman delivers double-digit…

An in-depth performance update and full year outlook

December 7 2022

MONARQ and Shed Distillery announce…

MONARQ will exclusively represent Drumshanbo Gunpowder Irish Gin in the Caribbean and selected Latin America domestic and…

December 6 2022

Mondelēz WTR launches Ghana mobility…

Part of the next phase of its Travel Retail Made Right sustainability roadmap

December 5 2022

Shiseido Travel Retail introduces…

Shiseido Travel Retail reveals its 2022 Holiday Collection featuring prestige brands SHISEIDO, Clé de Peau Beauté, NARS and…

December 5 2022

Imperial Brands underlines commitment…

Attended the MEADFA Conference as a Diamond Sponsor and highlighted its sustainability agenda​

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap