September 28 2021  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO targets aggressive online expansion

By Laura Shirk

FOREO’s livestream promotion with cdf Beauty

Building on its presence in physical travel retail channels, Swedish beauty and wellness giant FOREO is targeting online expansion in order to ensure a 360-degree omnichannel approach.

The company has announced several new online partnerships this year, including with KrisShop, Macau International Airport E-shop and the GDF Plaza Online Store.

“With retailers such as these putting herculean efforts into expanding their online catalogue and reducing delivery time-frames to a minimum, the partnerships fit well into FOREO’s desire to not only increase its digital presence, but ensure that the brand is represented in a good light through a positive customer experience,” FOREO said.

With the uptick in digital shopping also translating into an increased demand for consumer content, FOREO has opened its own livestream studio. Live broadcasters stream continuously throughout the day to appeal to different target markets, communicate product benefits and appeal to different demographics.

In addition to content creation, FOREO has also channeled digital promotions into partnerships with multiple retailers. A recent partnership with cdf Beauty for an inaugural livestream in Hong Kong saw customers being able to purchase FOREO products from cdf Beauty’s WeChat Mini Program, while tuning into the livestream.

FOREO’s launch on the Sunrise Duty Free Members App was also conducted alongside a livestream event on the Sunrise Duty Free Live Stream. Boasting a following of 300,000, the participating influencer showed the audience a range of different products available from FOREO. The audience learned about the functions and technology of each product, prompting a positive response from customers.

To boost its on-ground presence, FOREO has also slated several new placements at Macau International Airport, Gebr Heinemann at the Lisobeta Macau, and the Gibraltar International Airport departure lounge.

REGION Asia

Brand News

June 30 2022

Diageo Global Travel launches new…

Live from June 24 to August 11 in Changi Airport

June 30 2022

Lovely Distribution Co. signs double…

Celebrity fragrances secure airport listing

June 29 2022

Mondelez brings Cadbury FC tour…

Interactive pop-up that brings fresh excitement and digital engagement to football fans

June 29 2022

Rituals publishes the ultimate…

Rituals Cosmetics publishes debut book: The Art of Soulful Living

June 29 2022

Nestlé launches GTR exclusive KitKat…

New flavor experience

June 27 2022

Blue Caterpillar x The Water Group…

​Blue Caterpillar has announced a new partnership with The Water Group. In the agreement, Blue Caterpillar will add the award-winning…

June 23 2022

Coty partners with Dufry and Duty…

​Coty has announced a partnership with Dufry and Duty Free Americas to launch an immersive and omnichannel campaign for Kylie…

June 20 2022

Victorinox celebrates historic…

​Army Knife is celebrating its 125th anniversary. To mark this occasion, the brand has secured a billboard takeover in New…

June 20 2022

Rituals Cosmetics launches limited-edition…

​Rituals Cosmetics is helping to make this season’s travels more positive with a limited-edition Summer of Joy gift box and…

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap