September 8 2021  |  Fragrances, Cosmetics, Skincare & Haircare

GDF Plaza announces phase two opening and presence of FOREO & FAQ

By Laura Shirk

Spanning over 30,000-sqft, the phase two opening of GDF Plaza at the Haikou Mova Mall will be located in the Aquarius building

Along with its sister brand FAQ, FOREO announced new gondola locations in the phase two opening of GDF Plaza at the Haikou Mova Mall. Spanning over 30,000-sqft, the second phase will be located in the Aquarius building.

To further drive traffic and boost sales during the launch, FOREO and FAQ were presented in a livestream via GDF’s WeChat Mini Program and Yi Zhi Bo APP on August 30 and 31. Customers were able to make purchases of FOREO and FAQ products directly via the retailer’s program.

Among the FOREO products featured during the livestream, hero items such as LUNA 3, the facial cleansing massager with signature T-Sonic technology, UFO 2, the 90-second masking device and BEAR, the smart microcurrent facial firming device. Anti-aging devices from the latest FAQ Range 100, FAQ 101 and FAQ 102, were also highlighted during the event.

To drive traffic and boost sales during the launch, FOREO and FAQ were presented in a livestream via GDF’s WeChat Mini Program and Yi Zhi Bo APP on August 30 and 31; customers were able to purchase hero products directly via the retailer’s program

“We are thrilled to announce the launch of our new counters at phase two of the GDF Plaza. It will no doubt become a prime area for duty free shopping on Hainan Island and provide a higher-quality shopping experience with its expanded space.

"The livestream to promote the opening of the new store is a fantastic way for both brands to promote their hero products and is in-line with our aim to expand further on digital platforms this year.

"Our recent collaboration with the Hainan Expo saw both FOREO and FAQ featured at the GDF Plaza exhibiting stand, organized in partnership with Dufry and Hainan Development Holdings. Our travel retail team was on-ground to lend their full support and the response could not have been more overwhelming. We are looking forward to further launches with GDF in the future and even more dynamic results,” says Gary Leong, Global Travel Retail Director, FOREO.

GDF Plaza hosts more than 200 international brands including fragrances, cosmetics, watches, sunglasses, tech products and other leading names. Phase two will also see the introduction of leading jewelry brands and international watch brands, with phase three, set to focus purely on top global luxury brands, set for completion in 2022.

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