Baggage Report: category players discuss circular design, product trends and the latest on b-leisure in Asia
LeSportsac’s portfolio features smartly designed backpacks, crossbody bags and weekenders that transition seamlessly from work to weekend
The rise of circular design in fashion and travel gear reflects a shift in consumer preferences among the modern traveler toward longevity, durability and responsible consumption. Across the category brands are prioritizing high-quality materials and construction, as well as improved after-sales care to simultaneously champion the planet and the consumer.
“Our bags are known for their lightweight yet durable ripstop nylon, which inherently supports a ‘buy better, use longer’ approach,” comments Keigo Yamazaki, Sales Director at LeSportsac. “Beyond durability, we continuously innovate in sustainability by integrating recycled materials into our collections, improving manufacturing efficiencies and reducing waste. Additionally, our commitment to modular and multi-functional design ensures that consumers can get more use out of a single bag, reducing the need for frequent replacements.”
To promote a “buy better” mindset, Eastpak products come with a 30-year limited global warranty, meaning the company also ranks repair over replacement. With a brand heritage rooted in crafting military-grade bags in the 1950s, the American lifestyle brand continues to uphold strict quality management standards today. “By focusing on long-lasting performance and repairability, we aim to extend product lifespans and reduce unnecessary waste – offering a responsible alternative to the throwaway culture,” says Isis Buyse, Director, Global Product Eastpak & JanSport – EMEA.
In the case of Victorinox, its 1+10 travel gear warranty ensures that during the first year of ownership the company covers repair expenses, shipping costs, damage through external parties (i.e. airline handling) or if needed, product replacement. As noted by Victorinox, its Spectra 3.0 collection shell material is composed of up to 65% SORPLAS™, with the rest being virgin polycarbonate. “Despite the high utilization rate of recycled materials, SORPLAS™ meets Victorinox’s strict quality standards and is built to last,” states Gloria Dix, Head of Global Travel Retail & Fragrance Sales at Victorinox. SORPLAS™ is a high-performance recycled polycarbonate developed and provided by Sony Semiconductor Solutions Corporate.
Bric’s X-Collection under seat backpack is designed specifically to fit within the strict carry-on allowances of major airlines, making it ideal for professionals who travel light, but need maximum efficiency
Victorinox’s Altmont Modern collection provides “something more business appropriate” than the rest of the Swiss brand’s Altmont offerings
The rise of b-leisure travel
According to Bric’s PR & Communication Officer, Luisa Puggioni, the rise of b-leisure travel – blending business and leisure – has redefined modern travel habits, particularly in Asia. This shift has increased demand for versatile, multi-functional travel gear that can transition from work to weekend. The Italian company has addressed this trend by designing luggage and bags that combine functionality and elegance. Puggioni explains, “A great example is our X-Collection under seat backpack, designed specifically to fit within the strict carry-on allowances of major airlines, making it ideal for professionals who travel light, but need maximum efficiency. Our collections feature versatile compartments, easy-access pockets and smart organizational solutions to support travelers transitioning from work to leisure.”
With the increase of remote work and flexible schedules, b-leisure travel has gained significant traction globally, but Dix confirms it’s seen more prominently in certain markets. “Professionals now have opportunities to explore new destinations while fulfilling work obligations, marking a significant shift in global tourism dynamics,” she says. Countries like Thailand, Japan, China and India are welcoming working travelers, who are eager to experience rich cultures and diverse landscapes. “The region has seen a substantial rise in this kind of travel, driven by industries that prioritize frequent business trips and a stronger focus on employee wellbeing,” Dix adds.
Built on the success of its Altmont franchise, Victorinox’s new Altmont Modern collection provides “something more business appropriate” than the rest of the Swiss brand’s Altmont offerings. Backpacks and daypacks in this collection features a removable laptop sleeve (for a 15.6-inch electronic device) that can be used as an integrated item or removed as a standalone product. Plus, lockable zippers mirror Victorinox’s protection promise with dedicated space for a key fob, sound pocket, eyewear holder compartment and business organization. The range also includes reflective accents for increased visibility.
According to Dix, this range delivers modular functionality as hybrid journeys that combine business and leisure require seamless transition. Dix shares, “We see a growing audience of young professionals who want to tag a personal trip on the back of business travel, or who cycle into a corporate job but want their bags to be adaptable for after-hours. The Altmont Modern collection delivers efficient internal organization with durable, long-lasting materials.”
Victorinox’s ALOX NERO offering, which is exclusive to the Asian market, is set to launch in the second half of this year.
New wave of travelers
Beyond travel gear, Yamazaki says b-leisure is reshaping how people move, especially in Asia, where high-speed travel between urban centers is common. This new wave of travelers is made up of consumers who blend work and personal time and require bags that are both efficient and stylish.
“Our portfolio includes smartly designed backpacks, crossbody bags and weekenders that transition seamlessly from business meetings to casual exploration. Features like multiple compartments, travel-ready pouches and lightweight packable materials cater to the modern traveler’s needs,” says Yamazaki. “Additionally, our ongoing collaborations – including our most recently released partnership with Roberto Cavalli – offer fashionable yet practical options that align with this evolving lifestyle.”
The American handbag, luggage and travel accessories brand will be exhibiting at both TFWA Singapore and TFWA Cannes with Hanse Distribution.
As a response to travelers seeking baggage that not only serves a practical purpose, but also makes a statement, Eastpak introduced its Resist’r Case – a new hard-shell luggage that fuses high-performance design with strong visual appeal
Product design and personalization
Personalization and adaptability also play a role in Asia. “Consumers want something that reflects their style and preferences,” comments Dix. When it comes to product design, she notes, hard side is the preferable option for luggage, with people seeking backpacks that are versatile, compact and a fit for their day-to-day life.
“There is a strong preference in the market for quality products and iconic design, and premium and even luxury players are leading within the market. Across most of our travel gear collection, we offer a unique personalization option inspired by the iconic Swiss Army Knife™. Customers can choose from a variety of colors and engraving options for the scales, bringing the same beloved customization experience from the Swiss Army Knife™ to our travel gear,” says Dix.
As a response to travelers seeking baggage that not only serves a practical purpose, but also makes a statement, Eastpak introduced its Resist’r Case – a new hard-shell luggage that fuses high-performance design with strong visual appeal. As noted by Buyse, this award-winning case reflects Eastpak’s DNA, which is defined as: built to withstand the demands of travel while offering a bold and stylish look. Buyse remarks, “The Resist’r Case stands out with its robust build and premium materials, ensuring resilience throughout countless journeys. Additionally, its customization potential allows for unique collaborations and personalization – staying true to Eastpak’s heritage of self-expression.”
Right now, Eastpak is working to redefine the travel experience with a stronger focus on hybrid travel packs – designed for different occasions and travel styles. It is also expanding its Resist’r Case line-up with a new zip version, which will be available in June in four sizes.
For Bric’s, there is a growing appreciation in Asia for its Legacy bag – products that carry a sense of heritage, quality and craftsmanship. The brand celebrates this through designs that balance tradition and innovation. When it comes to personalization, Bric’s Porsche Design collection embraces this trend with customizable stickers for trolleys and interchangeable leather tags. “Furthermore, select backpacks in the collection feature interchangeable zipper pullers in different colors, allowing travelers to add a personal touch to their accessories,” explains Puggioni.
Puggioni says, the company will participate in a key cruise-related event in June, reinforcing its growing presence in the channel. “We are already working with partners such as Harding+ and we see great potential in this market,” she concludes.
