Victorinox to showcase new collections at TFWA Asia Pacific
Victorinox puts the focus on two travel retail categories: Travel Gear and Watches
Premium lifestyle brand Victorinox is participating in the upcoming TFWA Asia Pacific Exhibition for the third year, showcasing new collections underlining the brand’s legacy as a “global icon of preparedness”.
The Victorinox stand, at Level 1, Booth 1-M10, combines refined style and innovation while offering enhanced visibility for the brand’s core travel retail categories: Travel Gear and Watches. The booth will also bring to life Victorinox’s “Prepared to…” campaign which sees the brand focus on category awareness and comprehensive brand messaging.
Encapsulating Victorinox’s belief in the power of personalization and building on last year’s popular engraving station, the 2025 booth will include a special activity featuring a renowned local artist.
Highlighting the “Prepared to…” brand campaign, Victorinox will also offer a photo shoot space for visitors to share their travel style and showcase how they best prepare for their journeys.
The makers of the original Swiss army knife is set to feature two additions to its travel gear lineup
Victorinox Head of Global Travel Retail & Fragrance Sales, Gloria Dix, said, “TFWA APAC is a key platform for Victorinox to spotlight our continued investment in the Asia Pacific region - one of the most dynamic and fast-growing travel retail markets globally. This year, we’re proud to present an array of smart, masterful solutions that reflect our identity as the global icon of preparedness, while reinforcing our commitment to building a strong, multi-category business in channel. As always, our Global Travel Retail team are preparing for engaging discussions, valuable exchanges and moments of inspiration at TFWA Singapore 2025.”
Victorinox will feature two additions to its travel gear lineup: the Mythic Collection, launched in January this year, and the Altmont Modern Collection, scheduled to debut in October.
The Mythic Collection sets a new benchmark in business travel solutions, engineered for the frequent traveler. This premium range includes 11 distinct styles, from sophisticated business bags to cabin-size luggage, all crafted with top-quality materials and innovative features. With a focus on durability, functionality, and meticulous attention to detail, the collection ensures smooth and organized travel experiences for discerning professionals.
The upcoming Altmont Modern Collection caters to the evolving needs of the modern young professional. Designed to transition seamlessly from business commutes to personal getaways, this versatile collection builds on the success of the broader Altmont franchise and the VX Sport Evo line. It offers travel essentials that adapt to a wide range of lifestyles and demands.
Photo opportunities are available on the Victorinox booth
In addition to these collections, Victorinox continues to highlight its standout hero styles: the Architecture Urban2 and the Spectra 3.0 Collections. The Architecture Urban2 Collection is designed for professionals who prioritize durability, protection, and smart functionality. Featuring understated Swiss design and precisely engineered details, these backpacks and briefcases offer effortless organization and convenience for business travel.
The Spectra 3.0 Collection redefines standards in design, functionality, and durability. Available in iconic black, Victorinox red, and storm grey, it is the first Victorinox suitcase made from recycled next-generation polycarbonate, ensuring lasting performance and environmental responsibility.
Fresh Enhancements for Time Pieces
For timepieces, Victorinox will be unveiling the new Swiss Army Collection, featuring the Quartz, Chrono and Automatic styles, emphasizing exceptional quality, resistance and versatility. With a design that enhances readability through plain dials and raised numerals, each model embodies functionality, reliability and true purpose.
Following the introduction of the I.N.O.X. Small in 2024, Victorinox will also introduce new automatic versions of the popular watch. Across all models, carved shapes, bold geometrics, innovative materials, and industrial codes rooted in the brand converge with Swiss precision. This will be accompanied by the launch of the I.N.O.X Quartz and the latest pilots watch the AirPro. All expected to hit the shelves in September this year.
Swiss Made at Victorinox’s Watch Competence Center in Delémont, these watches, according to Victorinox, “provide the peace of mind that comes with being best prepared”.
