Waterhaul secures inflight listing with TUI for Pentire sunglasses
Waterhaul's Pentire sunglasses take off with TUI on UK and European routes
Waterhaul – the award-winning sustainable eyewear brand known for transforming discarded fishing gear plastic into purpose-driven products – has launched its Pentire sunglasses onboard TUI flights across the UK and Europe, starting May 2025.
From summer onwards, travelers will be able to purchase Waterhaul’s Pentire sunglasses while enroute to over 180 destinations served by four of TUI’s airlines.
The collaboration marks a significant milestone in Waterhaul’s growth in travel retail and aligns with a shared commitment to sustainability and ocean conservation.
Mel Williams, Retail Product Manager at TUI, commented, “This summer we are introducing an attractive and high-quality product from Waterhaul, which go live on four TUI Airlines from May 2025. We’re delighted that Pentire will be offered on routes to more than 180 destinations.
“At TUI every holiday leaves an impression – in our hearts, but also on the environment. Together with our partners we strive to continue to positively contribute to local communities, reduce our environmental footprint and create experiences that are authentic and sustainable. Waterhaul’s offering and mission to transform ocean plastic into eyewear is inspirational and provides us with a fantastic opportunity to educate our customers and hopefully encourage marine conservation on holiday as well.”
Williams said Waterhaul “fits and aligns perfectly with our values and we’re so excited to support another environmentally friendly brand on-board. From our customers’ perspective, holiday memories last a lifetime – as will the Pentire, the frames have a lifetime warranty.”
Each pair of Pentire sunglasses is crafted from 100% recycled discarded fishing gear – the most harmful form of ocean plastic – and is designed for adventure with Mineral Glass+ lenses and a lifetime warranty. With this launch, Waterhaul offers travelers a meaningful product that complements their journey while contributing to cleaner coastlines and seas.
Jonathan Corbett, Waterhaul Travel Retail Coordinator, said, “We are really excited about this new partnership with TUI which signifies Waterhaul’s expanding presence in the travel retail sector with like-minded companies. As we continue to grow we invite other airline, ferry, cruise and travel retail partners to join our mission: to turn waste into wearable change and bring purpose-driven products to the skies and seas.”
