Travel Blue heads to TFWA Asia Pacific with larger stand and expanded portfolio
Travel Blue's backpack range now includes new designs and colorways
Leading global travel accessories specialist Travel Blue will significantly extend its presence with a larger stand (Basement2, G1) at the TFWA Asia Pacific Exhibition in Singapore next month, showcasing its expanding range of travel accessories, backpacks and luggage.
With more focus than ever on Gen Z, Travel Blue is offering operators in the region the chance to maximize sales from this upcoming generation of shoppers.
Taking prime position on the stand is the successful backpack range, now extended with new designs and colorways. The backpacks are lightweight, made from high-quality materials and affordably priced at €59-€99 (approximately US$67-113), fitting with Gen Z’s functionality and cost requirements. They come with a three-year global warranty, reflecting Travel Blue’s commitment to quality and durability.
Daniel Levin, Travel Blue Managing Director, said, “The Asia market is very important to Travel Blue and a major focus for business development. In the past year, we have worked with retail partners to explore expanding our spaces in store. We are really pleased with this opportunity, which reflects changing consumer trends away from luxury to more affordable and practical purchases. We are really looking forward to a busy show and developing exciting plans together with our partners for the coming year.”
The Travel Blue backpacks are lightweight, made from high-quality materials and affordably priced
By 2028, Gen Z will account for 1.2 billion of the 4.5 billion global passengers, outnumbering Millennials as the largest airline passenger group, with 70% planning to travel more by 2028. Gen Z are then expected to account for approximately 2/3 of duty-free shoppers, underlining the importance of this demographic group.
Travel Blue’s comprehensive range also includes on-board luggage, hot-cold water bottles, twice award-winning, ergonomic neck pillows and essential electronics, such as cables, adaptors and chargers.
The affordably-priced carry-on hardshell cases are made from polypropylene and are equipped with exceptional features: they are expandable and have embedded TSA locks, double 360-deg reinforced spinner wheels and an easy-to-grip handle integrated into the shell.
Priced from €129-€169/US$129-US$169, this includes a ten-year global warranty. The high-performance and reusable stainless-steel hot-cold water bottles are made from high quality stainless steel with double-walled vacuum technology and keep drinks hot for up to six hours and cold for up to 12 hours.
Founded in London in 1987, Travel Blue has been at the forefront of providing innovative solutions to travelers worldwide. With a portfolio of over 400 products available in more than 110 countries, Travel Blue is a trusted brand in the travel industry. Its products are sold in airport duty-free shops, luggage and bag stores, as well as leading online platforms and marketplaces.
