Gen Z focus: Travel Blue launches Memory Collections
Travel Blue launches new Memory Collections targeting Gen Z travelers
Leading travel accessories specialist, Travel Blue, has launched Memory Collections, a new range designed for Gen Z travelers to personalize their carry-on baggage and backpacks.
The new range is said to meet Gen Z’s need for products that are affordable, sustainable, personalized and functional.
Memory Collections invites shoppers to celebrate their journeys by customizing their belongings with collectable keepsakes. The collection includes a range of pins and patches, as well as destination-themed memory foam pillows.
Travel Blue developed these original designs, tailored to popular travel destinations worldwide. They feature national symbols and cultural icons, such as monuments, food specialties and famous local tourist sites. Memory Collections is destination-specific and available exclusively in each location.
Memory Collections: From London, Paris and Sweden
Daniel Levin, Travel Blue Managing Director, said, “Perfect as a memento, souvenir or gift, each piece is designed to inspire and remind shoppers of the places they have visited and experiences they have enjoyed. The pins and patches encourage travelers to individualize their backpacks and luggage, so they become unique and very much their own.”
The collectable range is available on recycled card and displayed on bespoke counter and floor units which showcase the products for shoppers. Two to three pins retail at US$9.99 and a patch at US$3.99.
“Gen Z consumers are more impulsive than previous generations and mainly choose to purchase once in store, so the products quickly engage them and tick all the boxes,” Levin added. “We look forward to showcasing Memory Collections at TFWA Singapore and working with all our partners to engage Gen Z with this exciting offering.”
