Mondottica partners with Avolta to launch Ted Baker Ready Readers
For men, this versatile style appeals to both traditional and fashion-forward tastes
Eyewear specialist Mondottica is set to launch an innovative new eyewear line from UK fashion brand Ted Baker.
The Ted Baker Ready Readers range offers both optical and sunglass frames. Both the standard Ready Readers and Sunglass Readers are available in three models and in four strengths, from +1.5 to +3.0.
The Ted Baker Ready Readers and Sunglass Readers line will launch in nine UK airports with leading travel experience player Avolta in April.
Louise Porte, Mondottica’s National Accounts Manager Sunglasses & Travel Retail, said, “The launch of Ted Baker Ready Readers and Sunglass Readers not only marks a first for a fashion brand but also a huge moment for us.
“Until now Mondottica has concentrated on eyewear without prescription lenses, so this is a new category for us. Ted Baker is the perfect brand to launch into this exciting category and we have already welcomed very positive feedback from the airports ahead of the launch date.
“Ted Baker is a key brand within the Mondottica portfolio, our most popular brand in global travel and one which has proven its relevance in the sector over many years now. For this new line, we will be activating through a mix of brand driven initiatives and targeted PR efforts to drive awareness and engagement in an exciting new category for Mondottica.”
All three styles have the Ted Baker ‘T’ logo on the temple top and the Sunglass Readers feature complimentary brown lenses
The Ted Baker Ready Readers and Sunglass Readers are available in three attractive frames.
For women, TB9321/TB1790 is a cat-eye frame with a classic tortoiseshell front and exclusive Ted Baker floral print on the temple and pink on the inside. For men, TB8350/TB1789 has a round frame with a keyhole bridge, which fits all bridge sizes. This versatile style appeals to both traditional and fashion-forward tastes, with its khaki green, and tortoiseshell colorway.
The unisex style TB932 /TB1791 offers a rounded square frame, also with the keyhole bridge, and a burgundy front with navy temples. All three styles have the Ted Baker ‘T’ logo on the temple top and the Sunglass Readers feature complimentary brown lenses.
“We are confident that this latest Ted Baker Ready Readers and Sunglass Readers range will perform well in travel retail, as Mondottica continues to expand its customer base and diversify its brand offer to suit different markets,” Porte added. “Our current portfolio – which includes other popular brands AllSaints, Florence by Mills, Karen Millen and United Colours of Benetton, among many others – caters to the mid mass market in travel retail.
“We have established ourselves as a company which offers commercial, aspirational brands with top quality products at excellent price points. Ted Baker Ready Readers and Sunglass Readers are no exception here. Rather, this new range is set to lead the category of optical and sunglass readers as an innovative fashion brand determined to meet the needs of today’s traveling consumers.”
