Brandzstorm and ITRC join forces to introduce Lee Cooper eyewear to duty free and travel retail
This collaboration offers a unique combination of style, sustainability, and affordability, with collections starting at €50 (US$55), alongside exclusive travel retail editions
Brandzstorm, a leading producer of Lee Cooper eyewear, has announced its strategic partnership with ITRC (International & Travel Retail Consultants), an esteemed consulting firm. Together, they are set to revolutionize the duty free and travel retail markets with the iconic Lee Cooper eyewear collection. This collaboration offers a unique combination of style, sustainability, and affordability, with collections starting at €50 (US$55), alongside exclusive travel retail editions.
Founded over a century ago as the original British denim brand, Lee Cooper has evolved from its humble workwear beginnings into a global style innovator. Today, the brand’s eyewear collection carries forward this rich heritage with modern, energetic designs for both men and women. By combining polarized lenses, durable frame structures, and innovative aesthetics, Lee Cooper eyewear continues to set new trends in the fashion industry.
The new collection features an accessible price point, ensuring that high-quality eyewear is available to a wide audience. Additionally, a dedicated sustainable collection addresses the growing consumer demand for eco-friendly products. Exclusive travel retail designs are also part of the offering, available only at select airport and duty free locations.
Ujjval Saraf, CEO of Brandzstorm, states, “At Brandzstorm, our mission is to produce and distribute iconic eyewear with the highest standards of innovation. Our partnership with ITRC positions us at the forefront of the travel retail sector, delivering Lee Cooper eyewear that embodies affordability, sustainability, and cutting-edge design.”
Rob Robertaccio, President of ITRC, comments, “Our collaboration with Brandzstorm represents a significant advancement in the production and wholesale distribution of Lee Cooper eyewear. Together, we are committed to driving trends and expanding our reach. We are actively seeking retailers and distributors who share our vision of offering stylish, eco-friendly, and cost-effective eyewear solutions to a global audience.”
The Lee Cooper eyewear collection, including its sustainable and travel retail exclusive ranges, will soon be available across major international travel retail locations. Brandzstorm and ITRC are inviting retailers and distributors to join them in this exciting venture, ensuring that consumers around the world can experience the best of British-inspired style and innovation.
