January 24 2025  |  Fashion, Bags & Accessories

Gulf Pacific partners with Nana Jacqueline to target Gen Z travel retail

By Wendy Morley


Gary Leong, Gulf Pacific Founder, recently signed Gen Z-popular brand Nana Jacqueline

Gulf Pacific has signed Los Angeles fashion label Nana Jacqueline to expand travel retail's appeal among social media-savvy consumers. The partnership signals Gulf Pacific's strategic push into ready-to-wear targeting younger, trend-conscious travelers.

Founded in 2013, Nana Jacqueline has built significant presence in China, the US, UK, Korea, Japan and Australia through its American vintage-inspired feminine designs, known for vintage charm and effortless sensuality. The brand has gained global visibility through celebrity endorsements including Ariana Grande, Kendall Jenner, Hailey Bieber, Blackpink and leading Asian influencers, along with features in over 500 fashion publications including Vogue, Elle and Harper's Bazaar.


The brand features both fashion and jewelry

"This marks a significant and innovative move in travel retail as Gulf Pacific aims to break new ground by bringing highly sought-after womenswear to the market," says Gulf Pacific founder Gary Leong. "We see this reflected in the brand's philosophy of creating fresh and trendy ready-to-wear pieces, jewelry and accessories for the moment that caters to the urban Gen Z lifestyle."

The brand demonstrates strong social commerce performance through high-profile events in New York, Los Angeles, London and Shanghai. A single Weibo post by actress Yifei Liu generated 600,000 likes and 1,000 unit sales worth 3 million RMB in January 2025. Earlier, actress Lusi Zhao's appearance in a Nana Jacqueline dress at a Guerlain event helped drive over 3,000 unit sales.


An appearance by actress Lusi Zhao drove 3,000 unit sales

"Nana Jacqueline is more than just a brand, it is about creating a romantic lifestyle that empowers girls to explore the possibilities of enchantment in everyday life," say cofounders Jacqueline Zhang and Nana Li. The brand has collaborated with over 1,000 key opinion leaders and 800 celebrities globally, generating billions of impressions and nearly a million followers across platforms.

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