Travel Blue debuts Gen Z-focused duty free pop-up at Hangzhou airport
Travel Blue's vibrant duty-free pop-up at Hangzhou Xiaoshan International Airport showcases its extensive accessories range, including backpacks and electronic essentials
Travel Blue has launched a new duty free pop-up installation at Hangzhou Xiaoshan International Airport Terminal 4, expanding its presence beyond its existing brand stores in Terminals 3 and 4. The installation, which runs from December 1 to January 31, strategically covers major holiday periods including Christmas, New Year and Chinese New Year.
The pop-up showcases products specifically curated for Gen Z travelers, featuring lightweight backpacks, carry-on luggage and hot-cold water bottles, alongside travel essentials like neck pillows and electronic accessories.
The new Travel Blue installation brings a fresh retail experience to Terminal 4, featuring the brand's signature luggage collection and travel accessories
Travel Blue Managing Director Daniel Levin states: "We are delighted to showcase the extensive Travel Blue range over the holiday period at our high-impact and inviting pop-up at Hangzhou International Airport. Presenting our complete travel products retail solution in this pop-up will attract shoppers and take advantage of this high footfall period."
A China Duty Free Group representative adds: "The Travel Blue duty free pop-up at Hangzhou International Airport effectively and elegantly displays a wide range of products and gives consumers easy access to high quality, high demand, functional products. We are delighted to operate the Travel Blue space and are confident this high impact installation will engage travelers and generate significant sales."
Travel Blue's neck pillow range takes a starring role in the new Terminal 4 display, inviting passing guests to explore comfort-focused travel accessories
The brand's backpack collection encompasses over 30 styles across three categories – Traveler, Executive and Everyday – with prices ranging from €59-€99 (US$62-US$104). Their luggage line features five distinct styles: Deluxe Nomad, Luxe Wanderer, Summit Briefcase, Journey Jet and Adventure Pack. The hardshell carry-on cases, priced between €129-€169 (US$135-US$177), come with a 10-year global warranty and are manufactured using polypropylene for durability.
The company's stainless-steel water bottles utilize double-walled vacuum technology, maintaining hot beverages for six hours and cold drinks for 12 hours. These bottles are available in four retro colorways and meet top safety standards.
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