Thélios to feature key luxury eyewear styles at TFWA World Exhibition
Loewe's Anagram is described as fashion-forward and playful
Thélios, LVMH Eyewear Excellence, will present a selection from its luxury Maisons and proprietary brands, available for the global travel retail market ahead of the forthcoming TFWA World Exhibition in Cannes (Riviera Village, RH5).
Founded in 2017, Thélios is the in-house eyewear company of LVMH.
According to the company, 2024 has so far seen Thélios extend its global reach for travel retail activations and next year “will be even busier”.
Thélios will present key eyewear collections from its Maisons portfolio including Dior, Fendi, Bulgari, Givenchy, Loewe, Kenzo, Fred, and TAG Heuer, plus its newest offers from its proprietary brands Vuarnet and Barton Perreira at the Cannes event.
Alessandro Eucaliptus, Head of GTR for Thélios, said, “Thélios is committed to elevate the luxury eyewear category every step of the way. Global travel retail is a key channel for us and the perfect environment for us to showcase our products and innovative visual merchandising concepts.
“We are delighted to be back in Cannes reveal our latest luxury Maisons’ eyewear collections for travel retail partners. We look forward to meeting our valued partners and making new connections in this very special 40th anniversary for the TFWA event in Cannes.”
Dior
Presented for the first time during the Dior Fall-Winter 2024-25 Womenswear show in Paris, the VeryDior is not only a sunglasses product but also a fashionable headband. This design matches the energy of a modern Parisienne imagined by Artistic Director Maria Grazia Chiuri for the Dior woman. Ultra-modern and eye-catching, this sculptural all-around mask-shaped style boasts the iconic Cannage motif on the temples and an extra-large CD gold metal signature on the sides.
Sophisticated yet edgy, CD Diamond is classic square style in semi-transparent grey acetate showcasing the iconic CD Diamond pins in the shape of diamonds on the front. Elegant and bold, this design also boasts a metal wire core on the temples, engraved with the emblematic CD Diamond pattern, a reference to the Maison’s rich heritage.
Fendi
Light and distinctive, the modern Fendi First Crystal line is constantly reinventing itself. New this season, the ultra-light rimless cat-eye shape is a bold fashion statement. This style features two delicate sparkling F crystals on the lenses and a classic brand signature script lasered on the metal temples.
An ode to the signature Diagonal design featured in the Maison’s accessories line, the Fendi Diagonal line is easily recognizable by the distinctive diagonal detail on the temples, completed with a tone-on-tone metal insert and an eye-catching FF pattern lasered on the end tips. This squared acetate style embodies the vision of Silvia Venturini Fendi for the Fendi Men.
Celine
Celine Triomphe is a new addition to the Triomphe family, with a squared oversized frame in bold acetate. Both vintage-inspired and trend-driven, this model boasts a metal Triomphe logo on the temples, adapted from the archives of the Maison by Hedi Slimane, recalling the chain encircling the Place de l’Étoile in Paris.
Givenchy
Givenchy: Cutting edge yet elegant, a new addition to the Giv Cut Metal eyewear family introduced with the Fall-Winter 23 Collection, this design boasts a metal frame and a delicate Givenchy logo on the lenses, while the angular design of its front and temples cleverly reprises the Maison’s signature initial.
Loewe
Fashion-forward and playful, this reinterpretation of the rectangular mask boasts a signature Anagram logo on the temples and two metal pins on the front. The curved line of the shape is adorned with crystal strass on the front and on the temples.
Stella McCartney
Stella 2001 is a new oversized interpretation of the ever-elegant cat-eye shape. This frame in acetate with strong angles boasts a metal insert on the temples engraved with a Stella McCartney signature. Effortless and feminine, this classic style embodies the bold vision of the Stella women.
Kenzo
Timeless yet trendy, Kenzo Wave in classic pantos style in transparent acetate combined with smoke lenses is adorned with a tone-on-tone Kenzo logo on the temples. Issued from Japanese inspiration, this new eyewear family embodies the Maison’s vision in creating a bridge between East and West.
Bulgari
Inspired by the timeless charm of the mythical snake, the bold and elegant creations of the Serpenti Forever line feature a figurative precious snake head with hand-applied enamel on the hinge with a delicate Bulgari signature on the temples and gemstones-like end tips.
TAG Heuer
Since 1860, TAG Heuer has embodied avant-garde, precision and bold style that have marked the world history of the watch industry. Futuristic and cutting-edge, the new interpretation of The Shield story centers around a speed-driven, sporty mask shape inspired by the world of biking.
A testament to precision and performance endorsed by athletes and adventure seekers, this style is crafted from cutting-edge eco materials, perfectly encapsulates TAG Heuer’s pioneering and rebellious spirit. Bold and avant-garde, this sporty mask style boasts an elastic rubber frame for flexibility and comfort crafted from bio-nylon mixed with recycled graphite.
Fred
Taking inspiration from a vintage FRED design with the Godron metal detail and a Force 10 cable temple, this new Manille & Cable rimless pilot shape is enriched with a metal double bridge made of Force 10 cables at the top of the front, and acetate end tips enhanced with the iconic Fred logo. A nod to the heritage of the Maison, this design showcases eye-catching signature winches on the functional hinge and blue lenses, reminiscent of the color of the sea, source of inspiration for the Maison.
Vuarnet
Legend 02, Vuarnet’s original and most recognizable frame. Worn by Jean Vuarnet when he became an Olympic champion in 1960, favored by personalities such Romy Schneider and Mick Jagger, this style is made from bio nylon for comfortable all-day wear. Vuarnet mineral glass lenses offer superior protection against intense lighting conditions.
Barton Perreira
Envisioning a fresh perspective, the distinguished Norton provides an established feel with the round lenses adding a natural element that makes it wearable and minimal. Meticulously crafted by hand in Japan, a single pair of Barton Perreira frames takes weeks to refine. A passionate attention to detail ensures that every frame is finished with precision.
