Aviator fragrances to debut at TFWA World Exhibition in Cannes
JNS Brand Management will unveil Aviator watch and fragrance gift set at TFWA World Exhibition
Building on the success of its watch collection in domestic and travel retail markets globally, Aviator is set to launch an exclusive fragrance line at this year’s TFWA World Exhibition in Cannes (Red Village J24).
The collection features three fragrances: Aviator Energy, Aviator Elixir, and Aviator Wingspeed. Each fragrance is crafted with the same attention to detail as Aviator’s iconic timepieces, celebrating the spirit of travel, exploration, and aviation. The bottle designs feature clean lines, with packaging that reflects vintage aviation aesthetics. Each fragrance’s color represents a unique travel story.
Aviator combines timepieces and fragrances in new travel retail exclusive set
Aviator Energy opens with fresh lemon notes, followed by coconut evoking tropical scenes, and base notes of cashmere and sandalwood for relaxation.
Aviator Wingspeed honors Aviator’s legacy with zesty and spicy top notes, balanced by florentine and sandalwood.
Aviator Elixir captures the thrill of aviation with fresh lemon top notes and woody, reassuring cashmere wood undertones.
Developed and produced in the UK in collaboration with award-winning industry experts, the fragrances offer exceptional quality with 12% perfume concentration. Despite this, they remain accessibly priced at 35 euros RRP for 100ml EDPs.
Aviator expands product range with launch of three new fragrances at Cannes
CRM Trading will offer the fragrances to domestic markets globally, while Hanse Distribution Ltd will exclusively manage the travel retail market, launching the collection at its TFWA World Exhibition stand. A special gift set featuring the 100ml Aviator Elixir and an Aviator F Series Retro Classic leather watch will be available exclusively in travel retail for 99 euros.
Hanse will also introduce new Professional, Classic, and Smart Technique Aviator F-Series watches at the event. Since their relaunch at Cannes 2023, these products are now sold on over 30 airlines, including Emirates, easyJet, Lufthansa, Swiss, Condor, and TUI, with particularly strong sales for the Smart Technique collection.
Stuart McGuire from JNS Brand Management Ltd stated: “I am delighted to have brought together these professional fragrance design, manufacturing and distribution experts to develop and launch these three exciting fragrances. There is already strong interest through CRM Trading from several domestic markets including USA, DACH, UAE and UK, and the likely launch partner is being finalized now. Hanse have also had exciting interest from several TR operators where the brand is already performing so well, and we are very excited to finalize these in Cannes.”
For domestic market inquiries, contact Andy Vanezi, GM of CRM Trading Ltd at andy.vanezi@crmtrading.co.uk. For Travel Retail, reach out to Jakob Barthe, Sales Director of Hanse Distribution Ltd, at Jakob.barthe@hanse-distribution.com. For brand information, contact Stuart McGuire, MD of JNS Brand Management Ltd at smcguire@jnsbrandmanagement.com.
