De Rigo Group to preview new season collections in Cannes
De Rigo will feature new eyewear collections from house brand Police at TFWA World
The De Rigo Group, a world leader in the eyewear sector, is returning to the TFWA World Exhibition in Cannes as a stand-alone exhibitor for the first time since 2019.
Its participation underlines the company’s commitment to travel retail and the progress it has made in terms of expanding its profile and footprint in the channel. The new booth (B19) has a prominent location in the Yellow Village.
De Rigo will be presenting the new season eyewear collections of the house brand Police at the show, together with fashion brands Furla, Escada and Just Cavalli, and premium brands including Roberto Cavalli, Chopard, Philipp Plein and Porsche Design.
One of the latest highlights to be showcased is the limited-edition Porsche Design Turbo Edition sunglasses collection, inspired by the legendary Porsche 911 Turbo, which is celebrating its 50th anniversary this year.
The De Rigo Group offers a diverse and in-demand portfolio of brands for travel retailers, offering collections that appeal to a wide range of different demographics and different levels of spending power. And there is still plenty of innovation in the pipeline, as the Group gears up to explore new creative and commercial opportunities in the GTR channel.
