Travel Blue to open new brand store at Hangzhou International
Travel Blue's offerings at its brand store in Hangzhou include new backpack and luggage collections in addition to reusable stainless steel bottles and other popular accessories
Travel Blue, a leading travel accessories company, announces the September opening of a new brand store in Terminal 4 of Hangzhou Xiaoshan International Airport. This follows the success of their first store in Terminal 3. The stores, operated by Zhejiang Airport Business Management Co Ltd, showcase a wide range of products targeting Gen Z travelers.
The stores feature Travel Blue’s extensive accessories including new lightweight backpacks, on-board luggage, hot-cold water bottles, neck pillows and essential electronics like cables, adaptors and chargers.
Daniel Levin, Managing Director of Travel Blue, stated: “The Travel Blue shops allow us to showcase the extensive Travel Blue range and demonstrate how high impact displays engage Gen Z travelers and maximize sales. As our product range has grown, we are now able to offer a complete travel products retail solution for our partners and look forward to this concept evolving in the future.”
A spokesperson from Zhejiang Airport Business Management Co Ltd added: “The Travel Blue bespoke brand stores optimize the travel products category, by giving consumers easy access to high quality, functional products. We are delighted to host and operate ourselves the Travel Blue brand shops at Hangzhou Xiaoshan International Airport and are confident this will continue as a successful long-term collaboration.”
Launched at TFWA Singapore, Travel Blue’s new backpack collection caters to Gen Z consumers with over 30 styles across three ranges: Traveler, Executive and Everyday. Prices range from €59-€99/US$59-$99.
The new luggage collection includes five styles in various sizes and colors. Made from polypropylene, the carry-on hardshell cases feature TSA® locks, 360° reinforced spinner wheels and an integrated handle. Priced from €129-€169/US$129-$169, they come with a 10-year global warranty.
Travel Blue also offers reusable stainless steel hot-cold water bottles with double-walled vacuum technology, keeping drinks hot for up to six hours and cold for up to 12 hours. These bottles are available in four retro colors and comply with high safety standards.
For more information about Travel Blue’s product range, visit www.travel-blue.com.
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