Introducing a high wattage sparkle: Nadri returns to the Cannes spotlight
Stephanie Miano, Nadri Vice President of Sales, looks forwarding to introducing the fashion jewelry brand's latest collections to TFWA World Exhibition visitors in Cannes
Nadri, the fashion jewelry brand known for a sparkle that rivals that of real diamonds, is returning to the TFWA World Exhibition in Cannes this year (Red Village, K15).
Following its debut in the travel retail market last year, Nadri is set to wow exhibition visitors with new collections, which feature the sparkling cubic zirconia the brand is renowned for.
Nadri Vice President of Sales, Stephanie Miano, says, “We are thrilled to be returning to TFWA World Exhibition for the second time. Nadri has been a trusted name in the jewelry industry for over 40 years, known for top quality jewelry with high-wattage sparkle which we aim to share with exhibition visitors.”
Nadri was founded in 1984 by engineer and fashion jewelry pioneer, Young Tae Choi. The brand’s products are manufactured with the same craftsmanship and detailing that is used in making fine diamond jewelry.
Nadri offers refined and high quality pieces of jewelry that can dazzle in any market
A fully vertical brand, Nadri’s jewelry making process is controlled from start to finish; from the initial design concept to production in the Nadri-owned factory. Nothing is outsourced, with sales, marketing, logistics and shipping also managed internally ensuring high efficiency within the company operations.
“Every piece of Nadri jewelry is held to the highest quality standard, ensuring that the wearer will enjoy it for years to come. Our CZ pieces are often mistaken for real diamonds due to the incredible sparkle of the stones,” Miano said. “We are definitely not a clunky, outdated fashion brand. We offer refined and high quality pieces of jewelry that can dazzle in any market.”
Nadri is currently distributed in all major US department stores but is looking to expand its network.
“We see a white space in travel retail for high-quality fashion jewelry that sparkles from day to night,” Miano added. “Nadri is the perfect option for those looking to dress up their look but don’t want to spend or travel with tens of thousands of dollars’ worth of jewelry.”
The Nadri jewelry range includes necklaces, rings, earrings, and bracelets. The brand predominately focuses its fashion collections on 18k gold plated brass and rhodium plated brass. However, factory ownership allows them to manufacture across all materials including sterling silver and precious metals and stones.
Key collections Nadri is set to feature at the upcoming Cannes event include Starlet, Dazzle, Halle, Farrah, Blue Lagoon, Northern Lights, Palm Springs, Cabarete and Perfect Tennis. These collections focus on current fashion trends such as bold color and meticulous design that emulates fine jewelry.
“We look forward to introducing Nadri to consumers who appreciate luxury and craftsmanship,” Miano added. “We see Nadri as a perfect fit for both duty-free/airport shops and as a standout offering on luxury cruise lines.”
According to Miano, Nadri is enjoying an upward trajectory. “Our current business in US high end department stores holds very steady sales trends and increases to last year,” she said. “With our dedication to product and quality, we have been organically expanding our wholesale business. Our direct-to-consumer channel is seeing exciting growth with a large focus on e-commerce strategies to drive sales. Our hope is to strengthen the brand’s success with a focus on global expansion into new territories and, of course, travel retail.
“We are looking to continue building relationships at Cannes and delighting buyers who are discovering all that Nadri has to offer.”
