Starboard brings Citizen and Bulova’s latest collections to Celebrity Summit
The boutique offers a wide range of accessible luxury timepieces, including limited and special editions
Citizen Watch America and Starboard have unveiled a groundbreaking multi-branded retail space aboard Celebrity Cruises’ Celebrity Summit. The new 320-square-foot (29.2-square-meter) boutique, inspired by Citizen’s Fifth Avenue Flagship in New York, showcases a range of timepieces from Citizen and Bulova. The space features oversized visual elements and displays the brands’ latest and most successful collections, offering Celebrity’s guests access to innovative and iconic watches.
Jeffrey A. Cohen, President of Citizen Watch America, stated, “We’re very proud and excited to partner with Celebrity Cruises and Starboard in building our first multi-brand boutique. The cruise industry is a key retail channel for Citizen and Bulova and the experience our new boutique will offer is in line with the inclusive worldview of our company to serve citizens from around the world.”
Caryl Capeci, SVP Fine Jewelry & Watches at Starboard, with the onboard selection
The boutique offers a wide range of accessible luxury timepieces, including limited and special editions. Guests can explore the first-at-sea Citizen Series 8 collection, a new Citizen ladies’ collection, and Bulova’s successful men’s jewelry line. Special collaborations, such as Marc Anthony and Frank Sinatra editions, are also available.
Caryl Capeci, SVP Fine Jewelry & Watches at Starboard, commented, “Citizen and Bulova have a 20+ year history of brand and business building at sea with Starboard. Our new multi-branded boutique on Celebrity Summit takes the partnership to new levels of brand and business success and we are excited about this significant expansion at sea.”
This partnership between Citizen Watch America and Starboard combines Japanese and American expertise, focusing on authenticity, technology, and sustainable evolution in the duty free cruise retail industry.
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