De Rigo and TOUS renew eyewear license contract
De Rigo and TOUS renew their licensing agreement as the Spanish brand looks towards further growth and internationalization
Eyewear specialist The De Rigo Group, and leading Spanish jewelry and accessories brand in the affordable luxury segment TOUS, have announced the early renewal of their licensing agreement for the design, production and distribution of TOUS-branded sunglasses and eyewear frames worldwide, including the travel retail channel.
This renewal agreement highlights the willingness of the two companies to develop a long-term strategy for the further growth and internationalization of the brand, already a leader in Spain, Portugal and Latin America. Key to the success of the eyewear proposals are collections inspired by TOUS jewelry, its creativity and the playful spirit typical of the brand.
“We are particularly proud of this strategic collaboration for our Group, which further consolidates the long and solid relationship between our companies, founded in 2000 with the launch of the first ever collection of TOUS eyewear, and which continues with mutual satisfaction,” said Michele Aracri, Managing Director of De Rigo Vision.
The TOUS Eyewear collections are distributed through De Rigo Vision’s sales network, as well as the brand’s single-brand boutiques. Within the travel retail channel, TOUS has established a strong presence in territories where the brand performs well domestically, and continues to expand internationally, with growth potential in markets where there is a strong demand for fun, colorful, high-quality sunglasses.
