May 17 2024  |  Fashion, Bags & Accessories

Thélios, LVMH Eyewear Excellence introduces latest collections to Asia Pacific

By Hibah Noor

Bulgari introduces its latest eyewear styles to the Asia Pacific region

Thélios, LVMH Eyewear Excellence, launched eyewear collections from the company’s latest luxury Maisons, TAG Heuer and Bulgari, at the TFWA Asia Pacific Exhibition in Singapore, 13-16 May.

The Bulgari collection made its debut in time for Ramadan in March at Dubai Airport, while TAG Heuer unveiled its new range as part of LVMH Watch Week in Milan in February.

Both Bulgari and TAG Heuer eyewear collections featured at the Singapore event along with other brands in the Thélios portfolio including Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti and Fred.

The TAG Heuer eyewear collection has been launched with the same characteristics as TAG Heuer is known for across its watches: technicity, technology, lightness, comfort, ergonomics and performance, elements that are always integrated to its products.

The three-pronged collection includes the Pro Performance, Sport Performance targeted at athletes and sports enthusiasts and Daily Performance. The eyewear collection focuses on how the brand is both innovative and avant-garde, underlining these values linked to sport.

The Bulgari eyewear collection comprises the Serpenti eyewear line, inspired by Bulgari’s jewelry, featuring the snake through geometric scales on gold-finish metal temples, or faceted and smoky lenses with shiny polished angles recalling the design of diamonds.

The Serpenti Forever glasses show the snake head clasp embellished with hand-applied enamels on the hinge. The B.Zero1 glasses have a bold feel, echoing the brand’s signature design conceived by the late architect Zaha Hadid, featuring a precious trim with enamel on the temples. For men, the Octo Roma and Octo Finissimo glasses are inspired by Bulgari’s signature timepieces with an octagonal case and super-flat design.

Alessandro Eucaliptus, Head of GTR for Thélios, said, “Asia’s top airports and downtown locations are key for Thélios and we look forward to engaging with our existing partners to share our strategic plan for growth. TFWA Asia Pacific is the ideal platform for us to meet new partners sharing the same vision and to raise the standard of luxury and excellence of the eyewear category.

“This year, we are extremely excited to introduce TAG Heuer eyewear to Asia Pacific travel retail customers. Excellence and luxury are core in the collection, but on top we are bringing in avant-garde design, with cutting edge materials that are unique and will set new standards in the category. We are confident this collection will be loved by new consumers and TAG Heuer fans in Asia,” she added.

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