Lacoste reveals new boutique concept at Paris De Gaulle Airport
Lacoste has announced the opening of a duty free boutique in the departure hall of Terminal 2E at Paris Charles De Gaulle International Airport. According to the brand, the new retail boutique extends French-style hospitality to globetrotters who are passionate about fashion and prepares them to reach their next destination in style.
The concept debuted in Paris and features a luxury metal façade in the brand’s heritage green with texture emulating the iconic crocodile’s skin. Once inside, the newly designed interior showcases the updated product offering featuring the core collection, travel specifics, and gifting essentials. The space also offers express customization services which further elevate the customer experience by putting their personalisation needs at the heart of Lacoste’s unparalleled storytelling.
Travel retail, often referred to as the “6th continent,” offers a unique opportunity to connect with consumers and highlight the brand all over the world. Lacoste is one of the strongest players in the travel retail industry with more than 170 boutiques worldwide.