Gucci Beauty unveils festive pop-up in Bangkok with King Power
The pop-up represents a new chapter of #GucciBeautyWishes and can be found at King Power's downtown duty free store in Phaya Thai, Bangkok
Gucci Beauty has opened a pop-up in partnership with King Power at King Power Rangnam, a downtown duty free store in Phaya Thai, Bangkok.
Gucci Beauty welcomes the festive season with a new chapter of #GucciBeautyWishes, "a land of dreams where inner light sparks creativity." According to the company, the pop-up encourages visitors to unleash their imagination, showcasing starry landscapes where luminous flowers conquer darkness, and comets transform into sparkling gifts.
Stepping inside the store, clients can find the most popular fragrances, namely the Gucci Flora, Gucci Bloom and Gucci Guilty ranges. At the makeup counter, visitors are invited to explore Gucci Beauty’s make-up products, as well as a playful AR tool that enables virtual try-on. Additionally, passengers have the opportunity to experience in-person make-up consultations and sample Gucci Beauty’s limited-edition Holiday make-up line.
The chance to learn about The Alchemist’s Garden collection of luxury fragrances and the latest creation, A Floral Verse, is another component of the pop-up. At the fragrance bar, customers can discover the art of layering and create customized scent combinations with the collection’s eau the parfum, perfumed oils and waters.
In-store discovery continues with omnichannel touchpoints, as well as gift-wrapping, and engraving services.
The pop-up is open is running until December 31, 2023.
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