December 4 2023  |  Fashion, Bags & Accessories

Pilgrim partners with ARI to create super-sized installation at Montréal Airport

By Laura Shirk

Pilgrim's super-sized sculpture of a pair of sunglasses draws attention to the brand's extensive range at Montréal Airport

Danish jewelry brand Pilgrim is partnering with AerRianta International (ARI) at Montréal Airport for four weeks, highlighting its collection with a super-sized sculpture of a pair of sunglasses.

Located in the international terminal, the sculpture creates an eye-catching installation and, together with the branded image wrap column, draws attention to Pilgrim’s extensive range of sunglasses displayed on the stand-alone, dual-facing units.

Handmade and designed in Denmark and inspired by Pilgrim’s Scandinavian roots, all sunglasses are proudly gender-neutral, and most are made from recycled material in line with the company’s ethos and ongoing commitment to sustainability. They have polarized lenses and UV400 protection and are available with silver and gold-plated sunglass chains. Prices from CA$79.

ARI Head of Category, Richard Maynes, says, “We have been stocking Pilgrim sunglasses for over a year and are delighted by the response from customers. We invited Pilgrim to create something different and eye-catching for our promotional space. The oversized pair of sunglasses stands out in a world full of complex visuals."

"We have produced an installation that represents our contemporary design ethos and exudes style and personality,” said Pilgrim’s Head of Travel Retail, Louise Rohde. “These giant sunglasses make a statement that represents our commitment to creating products that are both fashionable and functional. They symbolize adventure, sun-soaked getaways and the essence of traveling in style. They’re not just a pair of sunglasses, they embody the experience we want our customers to enjoy. This sunglasses event with ARI ensures that travelers not only see our brand but experience it in a way that sets us apart.”

REGION Americas
Copyright 2024 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap