Lacoste opens duty free boutique at Changi Airport
With the opening of a 110-square-meter travel retail boutique in the departure hall of T4 Singapore Changi Airport, Lacoste aims to send travelers off on their next destination in style with an elevated premium shopping experience. Sunil Tuli, Group CEO at King Power said, “It is an absolute pleasure to partner with Lacoste again on our second key store opening in two months. With a long-standing partnership, we look forward to delivering more projects across the region together – stay tuned."
Travel retail, often referred to as the “6th continent,” offers a unique opportunity to connect with consumers and highlight the brand all over the world. Lacoste is one of the strongest players in the industry with more than 170 boutiques worldwide. The brand will reinforce the consumer experience, enhancing channel-specific product offerings and visual merchandizing with a new store concept launching shortly.
Lacoste continues to leverage the travel retail channel, strengthening or expanding in new geographical areas, developing new channels (online duty free and cruises), and new ways of connecting with consumers before, during, and after their trip.