September 1 2023  |  Fashion, Bags & Accessories

Coccinelle unveils fall-winter 23/24 campaign

By Hibah Noor

An image from the Coccinelle FW 23/24 campaign

Coccinelle has unveiled its fall-winter 23/24 campaign designed by the artistic directors of the brand, Giampaolo Sgura and Anna dello Russo.

According to the brand, the project is the creative duo's fourth artistic venture and eliminates the need for real geographical connotations to focus entirely on rediscovering an uncharted landscape: the inner self, a Dreamland ready to be explored through the personalities of the six women who interpret the latest Coccinelle collection. The hashtag #MyOwnStory serves as a common thread between reality and the projection of an idea.

Their inspiration is Metaverse Couture: a techno-fashion world where our avatars are free to express themselves, to play with multiple identities, in an exercise of conscious self-confidence. Photographed by Sgura and styled by dello Russo, the campaign features the brand's new handbag styles Himma, Magie and Hyle on the six protagonists, who for the first time are also wearing the new Coccinelle Bijoux and footwear line.

REGION International

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