SKROSS launches expanded travel lifestyle product range ahead of TFWA Cannes
Technology and adapter accessories specialist World Connect AG has expanded the product ranges available for its flagship brand SKROSS, and launched a new lifestyle range, SKROSS Travel, ahead of the TFWA World Exhibition at Cannes in October.
‘Travel, Power, Charge’ is the SKROSS mantra, providing travelers with the tools to stay fully charged anywhere in the world. Now SKROSS wants to make travelers comfortable too and is expanding its product range with a completely new family, SKROSS Travel.
During the show, SKROSS will present new products across its core segments, along with its new lifestyle range at booth Blue Village - C14. The SKROSS team has a number of new retail display solutions and point of sales promotional material to share with partners.
The all-new SKROSS Travel range is a natural evolution of “Swissness.” Taking its inspiration from the iconic Swiss Army Blanket, known to every Swiss military personnel, this woolen blanket was introduced to the Swiss Army at the end of the 19th century. SKROSS has used the same design concept and translate it into a fresh, modern yet timeless shape – and a lot less itchy than the woolly original.
Alongside the new Swiss Army Blanket, is the Original SKROSS Travel Pillow which is designed in a unique mini rectangle shape and is available in different color combinations of grey and red with the SKROSS logo design. It’s an ideal companion for every travel scenario from planes, cars, trains to ferries and hotels.
Additional products within SKROSS Travel are the Deluxe Sleep Mask, designed for an ultra-comfortable sleep and in the style of ski goggles; luggage tags made from leather and felt for stylish ease of identity; and luggage straps designed with maximum peace of mind for luggage safety and convenience.
“The new SKROSS Travel lifestyle range complements our existing adapters and charging accessories perfectly," said Sam Gerber, Managing Partner at World Connect AG. "Our aim is not to be another full range travel accessories provider in travel retail. However, we recognize that there is space and need for a selected number of comfort items that not only feel great but also carry a great brand story with it. We are looking forward to presenting our unique story to our travel retail partners during Cannes.
“It’s a great way to launch our plans to expand the SKROSS travel retail distribution network with a new consumer-facing traveler ambassador program also launching this year."