April 27 2023  |  Fashion, Bags & Accessories

Travel Blue set to reveal sustainability initiative at TFWA Asia Pacific

By GTR Magazine Staff

Travel Blue neck pillows and the Group’s mobile accessories brand, Lexingham, will share focus at the trade show in Singapore

Travel Blue Group is set to reveal its sustainability initiative "Our Blue Way" at TFWA Asia Pacific next month. The Group will share with business partners in the region its mission to lead sustainability in the global travel retail accessories market.

Travel Blue Group aims to grow the accessories market and is committed to doing this in a genuinely responsible way. According to the company, over 50% of Travel Blue Group products sold this year will be made from recycled or recyclable material as part of its initiative. With the support of evolving technology, this number is expected to increase.

Travel Blue neck pillows and the Group’s mobile accessories brand, Lexingham, will share focus at the trade show in Singapore. Travel Blue neck pillows, which are now made with a 94% recycled cover, 100% recyclable foam and 100% recycled packaging, look and feel identical and are just as comfortable and luxurious as they have always been. The Lexingham range will continue to use the latest technology with new True-Wireless earphones, power banks and chargers.

“It is a huge pleasure to be coming back to TFWA Singapore in person after so long,” says Managing Director, Daniel Levin. “Our presence is very strong in the Asia Pacific region and many important and close clients are located there. The prospect of seeing everyone face-to-face is extremely positive and we look forward to sharing 'Our Blue Way' and discussing how they can take part in this opportunity. As a trade, we can positively affect the world and we are proud to be running our business more sustainably by looking for better solutions.”

The Group has invested in expansion and grown its global distribution network considerably over the last five years and now has offices located across Asia Pacific.

“The last 12 months have seen a huge growth in travelers and demand is strong again. Fortunately, we were well prepared and able to supply stock to customers as needed. We are not yet covering the entire map, so there are still opportunities to go after.

“Ever since the business started 36 years ago, sustainability has been important at Travel Blue Group, but now the responsibility for the environment has fallen to our generation. 'Our Blue Way' is the right way for us and our customers to make a difference and we have decided to absorb the cost of converting to sustainable products. This is our contribution to making this approach the ‘new normal’. The response from the trade has been great, welcoming 'Our Blue Way' with open arms.

“We are a customer-oriented company, we are never complacent and work with respect and in partnership, focusing on great service as well as great products. As a family business, we believe people are everything and treat customers how we would want to be treated ourselves. This part of the world, which I love, has suffered a lot with COVID. During those dark times we worked hard to maintain morale in difficult conditions. Now, the Asia Pacific region is bouncing back and this is wonderful to see. Our team is looking forward to meeting after so long and TFWA Singapore will be a great opportunity to stop, reflect and spend time together, not just on zoom,” adds Levin.

Travel Blue Group is a family-owned business and its core values are innovation, the environment and social responsibility. Daniel took over as Managing Director from the Group’s Founder, Avi Levin in 2022 after 35 years of building the travel accessories business.

REGION Asia

Brand News

November 30 2023

Lacoste opens duty free boutique…

LACOSTE is pleased to announce the opening of a duty-free boutique in Terminal 4 of Singapore Changi Airport, in LE CLUB…

November 29 2023

Veuve Clicquot celebrates 250 years…

Moët Hennessy Travel Retail and Extime Duty Free Paris are currently hosting a captivating Veuve Clicquot pop-up at Paris…

November 28 2023

Lancôme and The Louvre bring unique…

​In partnership with Lagardère Travel Retail, Lancôme Travel Retail, a subsidiary of the L'Oréal Group, proudly announces…

November 28 2023

NUXE launches Sweet Lemon range,…

Renowned beauty brand NUXE has unveiled its latest organic skincare line – the Sweet Lemon range. This innovative collection,…

November 28 2023

PATRÓN® and Lotte Duty Free unveil…

At Melbourne Airport throughout October and November, travelers are being welcomed into an…

November 27 2023

Premiumization, experiences, activations…

The Diageo Global Travel team remains excited about the potential of the travel retail space. This sector offers unique opportunities…

November 24 2023

Moët Hennessy Travel Retail reveals…

In collaboration with DFS Group, it has unveiled the House of Hennessy boutique, at the T Galleria by DFS, Macau, Shoppes…

November 24 2023

Category growth and cross-category…

An update on Nestlé International Travel Retail’s ambition to make food the number one most purchased category in the channel;…

November 24 2023

Mavala's ultimate guide to beauty…

A closer look at the brand's newly launched skincare-infused make-up range and position as an educational source on identifying…

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap