April 3 2023  |  Fashion, Bags & Accessories

Rodenstock releases additions to 2023 sunglasses collection

By GTR Magazine Staff

The new sunglasses feature Lambda Lens Technology

Eyewear company Rodenstock has unveiled the newest additions to its sunglasses collection.

"Created under the leitmotif 'Balance,' the new additions to the Rodenstock Sun Retro Classic and Essentials ranges feature Lambda Lens Technology, alongside Rodenstock’s traditional know-how, resulting in masterpieces of precision that make the favorite accessory of the summer more than just an it-piece," explains a press release.

"The new sunglasses of the Retro Classic concept for him and her (R3342 in black, olive or havana and R3343 in havana, black or rose) represent perfect minimalism in its purest form. The subtle frames are made from stainless steel and bio-acetate, and combine modern, expressive shapes with the purist, iconic Retro Classic temples, making them genuine style icons of our time. Color-coordinated sun lenses with Lambda Lens Technology round off the design.

"The Essentials segment can also look forward to another newcomer in the form of the R1445 in light gold and dark gun. The masculine model has a very distinctive look thanks to its angular shape and is complemented by the minimalist design of the stainless-steel frame.

"By reducing blue light components more than conventional sunglass lenses, the high-precision sunglass lenses with Lambda Lens Technology offer more contrast and thus sharper vision for wearers. In strong sunshine and bright light, glare is also reduced by the technology attenuating reflected light to minimize eye strain. The eyes are also protected from harmful UV rays. Lambda Lens Technology improves depth perception, detail, and visual acuity by optimising both contrast and colour perception. Wearers benefit from a significantly improved visual experience in all everyday situations - whether strolling through the city or taking an excursion into nature."


REGION International

Brand News

November 30 2023

Lacoste opens duty free boutique…

LACOSTE is pleased to announce the opening of a duty-free boutique in Terminal 4 of Singapore Changi Airport, in LE CLUB…

November 29 2023

Veuve Clicquot celebrates 250 years…

Moët Hennessy Travel Retail and Extime Duty Free Paris are currently hosting a captivating Veuve Clicquot pop-up at Paris…

November 28 2023

Lancôme and The Louvre bring unique…

​In partnership with Lagardère Travel Retail, Lancôme Travel Retail, a subsidiary of the L'Oréal Group, proudly announces…

November 28 2023

NUXE launches Sweet Lemon range,…

Renowned beauty brand NUXE has unveiled its latest organic skincare line – the Sweet Lemon range. This innovative collection,…

November 28 2023

PATRÓN® and Lotte Duty Free unveil…

At Melbourne Airport throughout October and November, travelers are being welcomed into an…

November 27 2023

Premiumization, experiences, activations…

The Diageo Global Travel team remains excited about the potential of the travel retail space. This sector offers unique opportunities…

November 24 2023

Moët Hennessy Travel Retail reveals…

In collaboration with DFS Group, it has unveiled the House of Hennessy boutique, at the T Galleria by DFS, Macau, Shoppes…

November 24 2023

Category growth and cross-category…

An update on Nestlé International Travel Retail’s ambition to make food the number one most purchased category in the channel;…

November 24 2023

Mavala's ultimate guide to beauty…

A closer look at the brand's newly launched skincare-infused make-up range and position as an educational source on identifying…

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap