January 30 2023  |  Fashion, Bags & Accessories

Wrappr to attend NY NOW Winter Show

By Jane Hobson

Wrappr says it will attend the NY NOW Winter Show, a wholesale market event running February 5 to 8 in New York City

Wrappr tells Global Travel Retail Magazine it is attending the NY NOW Winter Show in New York City, running February 5 to 8.

Hosted at the Javits Center, the wholesale market event features emerging brands & "ahead of trend" products.

Wrappr CEO and Founder Brittany Trafford says, "In the heart of the city that puts trends on the map, Wrappr will be showcasing their products to buyers who have come to set their business apart from the competition."

Wrappr is a reusable Furoshiki wrap brand that offers an environmentally friendly take on last-minute gift wrap and more. The colorful fabric wraps feature designs by independent artists from all over the world and can be used as gift wrap for last minute purchases made through the airport, as totes to carry accessories that travelers pick up along the journey – and just about anything else.

“Gorgeous, sustainable and affordable, Wrappr is the simple, earth-loving alternative to disposable paper gift wrapping. It is a circular product made with the intention to be repurposed as a tote bag, a top, a hair wrap and so much more,” Trafford explains. “Each Wrappr is a gift in itself, designed to be repurposed or re-used and perfect for any season or celebration,” it continues. The company slogan reflects its mission: “Give art, not waste.”

Wrappr honors the 1,200-year-old Japanese tradition of Furoshiki. Wrappr is available in many designs, sizes and textures. The company gives tutorials online and on its social media channels for how to wrap common products, such as alcohol bottles and bouquets of flowers, as well as how to wear it as a bag, hair accessory and even as a shirt.

Wrappr launches 'Here's To You' collection

The Wrappr Here's To You collection

It's latest launch includes the Here's To You collection, created by UK-based artist Archita Khosla. The collection represents the importance of celebrating life with your loved ones. Inspired by the act of giving, the elements in the designs are hand drawn with pencil crayon.

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