December 7 2022  |  Fashion, Bags & Accessories

Swarovski and EssilorLuxottica sign exclusive licensing agreement

By Laura Shirk

Swarovski and EssilorLuxottica announced that they have signed an exclusive licensing agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear.

The agreement will be effective until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from September 2023.

According to the press release, this agreement combines Swarovski’s creativity and savoir-faire with the knowledge, innovation and expertise of EssilorLuxottica.

The partnership builds on Swarovski’s luxury credentials alongside its enduring commitment to eyewear as a key fashion accessory. Swarovski Eyewear, which features designs inspired by the brand’s jewelry families, brings an additional facet to Swarovski’s customer offering, and complements its extraordinary jewelry, home décor and accessories collections.

The first collection will be developed under the leadership of Swarovski Creative Director Giovanna Engelbert and launched in time for the FW23 season.

"We are delighted to further evoke our Swarovski Eyewear business with global leader EssilorLuxottica. This is in-line with our LUXignite strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire," says Alexis Nasard, CEO at Swarovski.

"We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit," adds Francesco Milleri, Chairman & CEO at EssilorLuxottica.

REGION Europe

Brand News

January 27 2023

Elizabeth Arden teams up with Miffy…

Miffy-themed activations can be found at Elizabeth Arden counters across selected Asia-Pacific travel retail locations

January 27 2023

Habanos, S.A. unveils Vitola Cohiba…

This is the first vitola to include NFC chips in its cases, allowing users to verify its authenticity and learn more

January 27 2023

Lacoste opens boutique at CNSC…

The 95-square-meter space is Lacoste’s newest travel retail offering

January 25 2023

Dufry and Rituals Cosmetics partner…

Dufry and Rituals Cosmetics marked the launch of five new standalone stores with a celebration in Barcelona

January 25 2023

Coccinelle launches its Spring/Summer…

The advertising campaign for Coccinelle’s latest collection features three stylish new handbags

January 25 2023

Gunpowder Irish Gin renews Duty…

The Shed Distillery have confirmed that it has renewed Duty Free Global’s contract to represent Drumshanbo Gunpowder Irish…

January 24 2023

Dr.Ci:Labo rings in CNY in Haikou…

Dr.Ci:Labo has amped up festivities for Lunar New Year at its Haikou International Duty Free Shopping Complex Online-to-Offline…

January 24 2023

L’Oréal Paris and CDFG celebrate…

​In collaboration with China Duty Free Group (CDFG), L’Oréal Paris Travel Retail Asia Pacific is celebrating the Lunar New…

January 24 2023

Hanse Distribution and asambeauty…

The asambeauty portfolio​ features best-selling brands including M. Asam®, ahuhu organic hair care, Kräuterhof® and YOUTHLIFT®​

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap