Swarovski and EssilorLuxottica sign exclusive licensing agreement

The agreement will be effective until December 31, 2028, with an automatic renewal option of an additional five years. The first collection under the agreement will be available on the market from September 2023.

According to the press release, this agreement combines Swarovski’s creativity and savoir-faire with the knowledge, innovation and expertise of EssilorLuxottica.

The partnership builds on Swarovski’s luxury credentials alongside its enduring commitment to eyewear as a key fashion accessory. Swarovski Eyewear, which features designs inspired by the brand’s jewelry families, brings an additional facet to Swarovski’s customer offering, and complements its extraordinary jewelry, home décor and accessories collections.

The first collection will be developed under the leadership of Swarovski Creative Director Giovanna Engelbert and launched in time for the FW23 season.

"We are delighted to further evoke our Swarovski Eyewear business with global leader EssilorLuxottica. This is in-line with our LUXignite strategy, and is a natural partnership for us, forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire," says Alexis Nasard, CEO at Swarovski.

"We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit," adds Francesco Milleri, Chairman & CEO at EssilorLuxottica.