August 11 2022  |  Fashion, Bags & Accessories

Cartier opens its largest boutique in travel retail at Istanbul Airport

By Jane Hobson

Described as shining like a piece of jewellery and shimmering like gold, its 12-meter-high façade is designed with three-dimensional, illuminated elements

Cartier has opened the French Maison, its largest mono-brand boutique in travel retail at Istanbul Airport in partnership with the joint venture of Gebr. Heinemann, Unifree Duty Free and ATÜ Duty Free.

Located in the "Luxury Watches & Jewellery Zone" of the airport, the boutique covers 130-square meters. As part of “Luxury Hill” in this Zone, it is situated within the vicinity of other mono-brand stores of international luxury brands such as Bulgari, Bottega Veneta, Celine, Christian Dior, Fendi, Gucci, Hermès and Louis Vuitton, perfectly rounding out the unique shopping experience for travelers.

Described as shining like a piece of jewellery and shimmering like gold, its 12-meter-high façade is designed with three-dimensional, illuminated elements.

Visible from afar is the its 12-meter-high facade. Shining like a precious piece of jewellery itself, it is designed with three-dimensional, illuminated elements shimmering like gold. The entrance area with showcases presenting highlights from the watch and jewellery collection invites passengers to explore the elegantly furnished boutique.

It offers a full range of the Maison with watches and jewellery, as well as leather goods and a selection of perfumes and sunglasses. Cartier's signature color red accents the light marble floor, as well as the walls and furniture. Additionally, an "Icon Bar" with the brand's most famous pieces is placed in the center.

"[We are proud to be partnering with Cartier at our Istanbul Airport luxury marketplace. The Maison is one of the top three luxury brands in the world. It stands for legendary watches and jewellery that are passed down from ge,neration to generation.

"The Cartier mono-brand boutique is a perfect addition to our range of exclusive brands in Istanbul and will delight travelers. We thank all parties involved for their cooperation. As part of our strategy for the FAWJ category, we are strengthening our collaboration with the world's leading luxury brands. Cartier is part of the Richemont Group, one of our key strategic partners for this]," comments Jan Richter, Director Purchasing, FAWJ, at Gebr. Heinemann.

“We are pleased to be opening the largest Cartier boutique in travel retail with our valued partner and operator, ATÜ Duty Free, at Istanbul Airport. At Cartier, we continuously thrive to build presence in Turkey and we look forward to being a part of all travelers’ journeys in this key international airport,” adds Nicolas Martin, Managing Director, Turkey & Levant, at Cartier, emphasised:

At Istanbul Airport, Gebr. Heinemann together with ATÜ Duty Free and its brand partners has created a luxury marketplace with mono-brand boutiques and new multi-brand concepts, which brings the ambience of international department stores to the airport while setting new standards in travel retail.

This joint venture addresses the cosmopolitan audience at Istanbul Airport including global luxury travelers and Millennial passengers from Turkey, the United Arab Emirates and Kuwait. The venture operates a total retail area of 53,000-square meters at Istanbul Airport and is also responsible for the center management.

REGION Europe

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