EssilorLuxottica highlights Ray-Ban Ferrari in Miami with DFA
Dedicated Ray-Ban Ferrari pop-ups complement the inaugural Formula 1 Miami Grand Prix
EssilorLuxottica is partnering with Duty Free Americas (DFA) to highlight the Ray-Ban Ferrari eyewear collection in high-profile promotions at Miami International Airport.
The three-month campaign, which featured pop-ups in North Terminal (Concourse D) as well as South Terminal, began in May.
Complementing the star-studded inaugural Formula 1 Miami Grand Prix held on May 8, the Ray-Ban Ferrari promotion features sunglasses inspired by race car design with Scuderia Ferrari details and a choice of polarized lenses.
From aeronautical-grade carbon fiber to race-proof rubbers, each style combines state-of-the-art materials with Scuderia Ferrari design, including red frame details and the signature Scuderia Ferrari shield.
Alessio Crivelli, Global Travel Retail Director, EssilorLuxottica says, “With F1 continuing to expand into new territories and grow as a sport, we’re delighted to collaborate with DFA to highlight the Ray-Ban Ferrari collection in Miami. Given the excitement around the races in Miami, we are confident that the opportunity to access this collection during the heart of summer will be a major draw.”
