August 3 2022  |  Fashion, Bags & Accessories

EssilorLuxottica highlights Ray-Ban Ferrari in Miami with DFA

By GTR Magazine Staff

Dedicated Ray-Ban Ferrari pop-ups complement the inaugural Formula 1 Miami Grand Prix

EssilorLuxottica is partnering with Duty Free Americas (DFA) to highlight the Ray-Ban Ferrari eyewear collection in high-profile promotions at Miami International Airport.

The three-month campaign, which featured pop-ups in North Terminal (Concourse D) as well as South Terminal, began in May.

Complementing the star-studded inaugural Formula 1 Miami Grand Prix held on May 8, the Ray-Ban Ferrari promotion features sunglasses inspired by race car design with Scuderia Ferrari details and a choice of polarized lenses.

From aeronautical-grade carbon fiber to race-proof rubbers, each style combines state-of-the-art materials with Scuderia Ferrari design, including red frame details and the signature Scuderia Ferrari shield.

Alessio Crivelli, Global Travel Retail Director, EssilorLuxottica says, “With F1 continuing to expand into new territories and grow as a sport, we’re delighted to collaborate with DFA to highlight the Ray-Ban Ferrari collection in Miami. Given the excitement around the races in Miami, we are confident that the opportunity to access this collection during the heart of summer will be a major draw.”

REGION Americas

Brand News

August 19 2022

Pernod Ricard Global Travel Retail…

Pernod Ricard Global Travel Retail (PR GTR) says it is excited to return to TFWA World Exhibition & Conference in Cannes…

August 19 2022

Details of Kiehl's successful months-long…

Theatrical productions, pop-ups and engaging livestreams​ to travelers in strategic locations in Hainan and Macau

August 18 2022

The Macallan launches first edition…

A fine collection of single malt whiskies

August 18 2022

Laurent Marteau named L’Occitane…

New hire drives global multi-brand group goal

August 18 2022

Cocktail culture drives RTD segment…

RTD brand owners focus on premiumization

August 18 2022

Plaza Premium Group and Edinburgh…

A strategic collaboration sees a lounge with central bar

August 17 2022

Ritter Sport Colourful World of…

#DiscoverRitterSport promotion continues the brand's sustainable campaign message

August 16 2022

Haribo chews on new travel exclusives

Confectionery firm boosts collection at TFWA World Exhibition

August 15 2022

Exciting animations light up L’Oréal…

Brand promotions for La Roche-Posay, SkinCeuticals, Lancôme, Maison Margiela, L’Oréal Paris, YSL Beauté

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap