July 15 2022  |  Fashion, Bags & Accessories

Lily James stars in VERSACE FW 2022/23 campaign

By GTR Magazine Staff

VERSACE introduces Greca Goddess line of bags from FW collection

VERSACE has unveiled its Fall Winter 2022/23 campaign featuring “Pam & Tommy” star, Lily James, captured by fashion photography duo, Mert Alas and Marcus Piggott.

Described as equal parts “mythological deity and contemporary rebel,” the Emmy nominated actress embodies a Versace goddess in the campaign, which speaks to the power of seduction. The campaign also features models Avanti Nagrath, Lulu Wood, Mila van Eeten, Parker Van Noord, Reece Nelson, Smilla Osswald, Sofiane Belaasri, and Yilan Hua.

Ferdinando Verderi was responsible for creative direction, and Jacob K., Duffy and Lucia Pieroni were in charge of styling, hair and makeup, respectively.

“When Lily got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace!

“The Greca Goddess line of bags is introduced for Fall-Winter 2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy,” Donatella Versace.

“It has been so special and exciting to be welcomed into Donatella’s Versace family, whether by attending the fashion shows, wearing Atelier Versace to this year’s Oscars, the Met Gala, and now to be in my own Versace campaign!

I have truly never felt more empowered since working with Versace and it has been extraordinary how wearing the clothes made me instantly feel like a Versace goddess. It is such an honor. Thank you for everything Donatella, you are an inspiration. Ti amo!” adds Lily James.

REGION International

Brand News

August 19 2022

Pernod Ricard Global Travel Retail…

Pernod Ricard Global Travel Retail (PR GTR) says it is excited to return to TFWA World Exhibition & Conference in Cannes…

August 19 2022

Details of Kiehl's successful months-long…

Theatrical productions, pop-ups and engaging livestreams​ to travelers in strategic locations in Hainan and Macau

August 18 2022

The Macallan launches first edition…

A fine collection of single malt whiskies

August 18 2022

Laurent Marteau named L’Occitane…

New hire drives global multi-brand group goal

August 18 2022

Cocktail culture drives RTD segment…

RTD brand owners focus on premiumization

August 18 2022

Plaza Premium Group and Edinburgh…

A strategic collaboration sees a lounge with central bar

August 17 2022

Ritter Sport Colourful World of…

#DiscoverRitterSport promotion continues the brand's sustainable campaign message

August 16 2022

Haribo chews on new travel exclusives

Confectionery firm boosts collection at TFWA World Exhibition

August 15 2022

Exciting animations light up L’Oréal…

Brand promotions for La Roche-Posay, SkinCeuticals, Lancôme, Maison Margiela, L’Oréal Paris, YSL Beauté

Copyright 2022 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap