April 26 2022  |  Fashion, Bags & Accessories

Porsche Design marks 50 years with capsule collection

By GTR Magazine Staff

The special-edition P‘8478 sunglasses in the 50Y Porsche Design Capsule Collection feature an innovative interchangeable lens mechanism

To celebrate its 50th anniversary in 2022, Porsche Design has launched a limited 50Y Porsche Design Capsule Collection using state-of-the-art materials.

The new styles are created with an “iconic character which recognize the past, celebrate the present and get us in the mood for the future”, the German lifestyle brand said.

Special editions have been produced for its P‘8478 and P‘8928 models.

In 1978, Professor Ferdinand Alexander Porsche created the P‘8478 design – the world's first sunglasses with an innovative interchangeable lens mechanism.

In 2020, as a tribute to the P‘8478, the P‘8928 was created in a Squared Aviator Look, which also has the interchangeable lens mechanism, but has a more edgy and striking design. The design of the clasp on the nose bridge was adapted to the lens shape of the model and is in line with today's trends.

For the 50th anniversary, these two models appear in a special edition with a matt black frame, platinum-colored highlights made of ultra-light titanium as well as gray polarization lenses with olive-colored interchangeable lenses. The collection is limited to 1,972 pieces in each style.

The limited-edition sunglasses are designed for the first time with flat spectacle lenses, which highlight the modern, oversized look.

The two limited frames come in an exclusive box with matching strap and are available now in selected retail outlets as well as online at www.porschedesign.com, retailing at €590 (US$635).

Lucas Gestin, Director Global Retail & International Key Accounts Eyewear, Rodenstock, said of the collection: “For half a century, Porsche Design has been an icon of style and luxury around the world. Today, shoppers in the travel retail market are searching for that perfect blend of luxury and excitement, but also for a brand they know they can trust.

“Porsche Design has 50 years of heritage behind it but continues to create ground-breaking new collections which showcase its distinctive DNA and character with iconic designs. This limited-edition collection is a perfect example of why this brand has enduring appeal all over the world and we are delighted to share it with customers in the travel retail market.”


Brand News

June 2 2023

Thélios unveils new brand identity

The company is marking its entry into a new phase of development

June 1 2023

​Mondelez WTR opens first ever…

The retail experience is in partnership with Schiphol AirPort Retail and Gebr. Heinemann

June 1 2023

Shiseido Travel Retail launches…

Its activations are rolling out in eight luxury hotels across the island

May 30 2023

​Ricola stages live demonstrations…

The activations took place on four consecutive weekends

May 30 2023

Mondelez WTR partners with Dubai…

The cookie will roll out with other retailers globally from June

May 26 2023

FOREO launches at Zhuhai Gongbei…

FOREO has opened its latest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province; the expanded…

May 24 2023

​Mondelez WTR and Dufry partner…

The laser-engraved bars featuring iconic British landmarks sold out within two weeks

May 23 2023

Monarq Group and Drink Recess Inc.…

The agreement covers the Caribbean, Latin America and USA duty free

May 23 2023

Rituals relaunches The Ritual of…

The range features a new and improved formulation

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap