Lindt opens first boutique in Asia Pacific travel retail in Singapore Changi T1
At the ribbon-cutting ceremony: (From left to right) Jean Hung, Managing Director, Airside Concessions Division, Changi Airport Group; Ambassador Frank Grütter, Swiss Ambassador to Singapore; Peter Zehnder Head of Global Travel Retail, Lindt & Sprüngli and Paul Loo, Group CEO of FNA Group International
Leading premium confectionery brand Lindt & Sprüngli has unveiled the first Lindt Boutique in Asia Pacific travel retail at Singapore Changi Airport.
This milestone opening – delivered in partnership with FNA Group – is said to mark an exciting new chapter for Lindt in travel retail, bringing an unparalleled premium chocolate experience to one of the world’s most prestigious travel hubs.
Lindt welcomes its first boutique in Asia Pacific travel retail
Situated in Changi Airport Terminal 1, the Lindt Boutique is strategically positioned at the crossroads of global travel, catering to a diverse audience of international passengers. With a notable influx of Chinese travelers frequenting Terminal 1, the boutique is well placed to introduce this key audience to Lindt’s premium chocolate.
At the heart of the Lindt Boutique is a tailored assortment of Lindt’s chocolates, many available only at Changi Airport in the Asia Pacific region, ensuring that every visit offers a one-of-a-kind experience.
Sweet greetings from Singapore and the new Changi Airport store
Key highlights include:
• LINDOR Pick & Mix – Shoppers can explore a large selection of LINDOR options, many exclusive to the Lindt Boutique, including the rich nuttiness of Pistachio and Salted Caramel. Shoppers looking to gift have several options to elevate their purchase.
• Premium Wafer Selection – A refined range of wafer chocolates, available exclusively at Changi Airport in the Asia-Pacific region.
• Asia Pacific debut of Lindt Dubai Style Chocolate – This selection brings a new level of chocolate indulgence to travelers in Singapore, offering an irresistible taste of Middle Eastern-inspired chocolate craftsmanship.
In addition to its premium chocolate offerings, the boutique embraces a strong sense of place, infusing local influences into its product range and point-of-sale elements. Available exclusively at the boutique, the Destination Singapore collection is the ideal souvenir gift, with distinctive packaging capturing the island nation’s unique culture. A destination gondola also features the iconic Merlion, adding another local feature. This integration ensures that travelers not only enjoy world-class chocolate but also experience a uniquely Singaporean touch within the store’s aesthetic and ambiance.
LINDOR Pick & Mix: Shoppers can explore a large selection of LINDOR options, many exclusive to the Lindt Boutique
Peter Zehnder, Head of Global Travel Retail, Lindt & Sprüngli, said, “The launch of our first Lindt Boutique in Asia Pacific at Changi Airport marks an exciting new chapter in our mission to enchant the world with chocolate. Changi Airport, with its world-class shopping experience, is the ideal setting for us to connect with travelers who appreciate quality and craftsmanship, in a region where premium chocolate consumption is very much on the rise. We would like to thank Changi Airport and FNA Group for their support and partnership in bringing to life our bold vision for the premium chocolate category in travel retail.”
Pamela Loo-Song, Deputy Group CEO, FNA Group International, added, “It is a privilege to bring together an iconic name in chocolate and an iconic airport with the opening of the Lindt Boutique at Changi Airport. This partnership will deliver a truly best-in-class chocolate experience to global shoppers traveling through Singapore.”
A Premium and Immersive Chocolate Destination
The Lindt Boutique at Changi Airport is described as a testament to the brand’s commitment to growing the premium chocolate category in travel retail. This flagship opening is a sensory experience crafted to immerse travelers in the Lindt universe, with every element meticulously designed to delight and inspire.
The new store offers a strong sense of place
Featuring a sophisticated boutique design that embodies the essence of Swiss craftsmanship and elegance, the store invites passengers to embark on a journey of indulgence, discovery, and personalization.
A Grand Opening to Remember
To celebrate this landmark launch, Lindt & Sprüngli hosted an exclusive opening event at Changi Airport, offering travelers a first-hand taste of the brand’s craftsmanship and expertise.
Attended by senior management from key stakeholders Lindt Global Travel Retail, FNA and Changi Airport, Swiss Ambassador to Singapore Frank Grütter, as well as local media and influencers, the event featured special gifts for early visitors. As part of the celebration, the first 500 guests to explore the boutique received an exclusive Lindt Tote Bag with every SG$100 purchase. Visitors will also be able to enjoy regular LINDOR and Wafer sampling instore.
