Ritter Sport expands Amicelli footprint in travel retail via King Power partnership
Sweet greetings from Bangkok: Amicelli features with King Power in Suvarnabhumi Airport
Ritter Sport has partnered with King Power in a colorful Amicelli activation in Suvarnabhumi Airport, Bangkok.
Since joining the Alfred Ritter GmbH brand family in January 2021, the Amicelli chocolate wafer brand has proven popular around the world. Already featured at Tel Aviv Airport’s James Richardson Duty-Free, Amicelli is now taking the next step in its global journey.
Strategic move into Asia Pacific Travel Retail
Amicelli officially entered the Asia Pacific travel retail market with the exclusive launch in Bangkok with King Power. Located in Terminal 1, the activation, which ran during April, showcased the brand’s bestselling Amicelli Hazelnut 150g, featuring a vibrant and eye-catching pink display designed to capture travelers’ attention.
Throughout the campaign, a dedicated promoter offered samples, allowing travelers to experience the melt-in-the-mouth sensation of Amicelli for themselves
The promotional space included a customized ‘Greetings From’ sleeve, adding a personal and local flair to the packaging, perfect for gifting. To entice travelers, the Amicelli spot delivered high appetite appeal while highlighting the brand’s premium indulgence.
According to Ritter sport, this marks the first step in a broader rollout strategy, as Amicelli continues its journey into global travel retail markets.
With its irresistible taste, striking packaging, and strong sustainability credentials, Amicelli is ready to delight travelers across new horizons
The Signature Taste Experience
Each 10cm Amicelli wafer roll delivers a light, crispy texture filled with velvety cream and wrapped in a smooth chocolate coating. The classic Hazelnut flavor remains a fan favorite, celebrated for its rich, nutty taste and luxurious mouthfeel.
From social gatherings to personal me-time, Amicelli is said to be the perfect companion. The hexagonal resealable 200g pack is designed for repeated enjoyment, while the individually wrapped rolls ensure lasting freshness, ideal for sharing with friends and family or savoring alone.
Amicelli is committed to 100% certified cocoa sourcing, upholding the highest standards in quality and ethical production.
