Mars Wrigley ITR highlights M&M’S Summer USA Collection at Summit of the Americas
Red, white & blue: M&M's Summer USA Collection is set to hit Miami
Mars Wrigley International Travel Retail (MWITR) returns to the Summit of the Americas exhibition in Miami with the spotlight on the latest addition to its product portfolio: the limited-edition M&M’S Summer USA Collection.
This new range caters to the increasing importance of souvenir shopping and gifting in travel retail, a category that continues to expand, with one in five travelers searching for the perfect gift. Visitors can visit MWITR at the Otis McAllister stand (Booth 100).
The M&M’S Summer USA Collection embodies red, white and blue colored M&M’S and the packs features USA-themed designs. As a limited edition, the M&M’S Summer USA Collection is available in Chocolate, Peanut, and Peanut Butter flavors and is designed to stand out in strategic placements helping to attract shoppers and drive footfall in a fast-paced airport environment.
An de Volder, Market Director at MWITR, said, “The Americas continues to be an important region for Mars Wrigley ITR and we are thrilled to showcase our new M&M’S USA Summer Collection in Miami. With gifting playing an increasingly central role in travel retail, we believe this offer will resonate with a wide range of travelers, from those seeking a last-minute souvenir to those looking for a premium travel exclusive gift for friends or family.”
M&M'S USA Summer Collection is designed to stand our in strategic placements in travel retail
In addition to showcasing the new M&M’S Summer USA Collection, MWITR will also connect with industry partners to discuss its broader strategy for helping customers drive footfall and conversion in international travel retail. The company said its transaction zone strategy has proven to increase sales by optimizing product placement, enhancing visibility and leveraging impulse behavior.
“Our mission is to create memorable experiences for travelers around the globe,” An de Volder added. “By implementing innovative strategies and staying attuned to evolving consumer preferences, we continue to drive growth in the travel retail space. We look forward to sharing our insights and discussing opportunities with our valued retail partners at the Summit.”
MWITR has enjoyed a successful, long-standing partnership with Otis McAllister. Lymarie Prudencio, the Customer Development Manager for MWITR will be on-stand to discuss MWITR’s strategy for the future of international travel retail.
