The Hershey Company targets the biscuit category with new Reese’s line
Reese’s Dipped Animal Crackers makes its travel retail debut in the Americas
The Hershey Company World Travel Retail will introduce a new addition to its snacking portfolio in Americas travel retail – a Reese’s Dipped Animal Crackers – at the 2025 IAADFS Summit of the Americas.
The 240g pack, which launched exclusively in the region last month, establishes Reese’s presence in the biscuit segment and will take center stage at the Summit of the Americas in Miami March 8-11. Industry leaders will be able to get a first look at how the brand is evolving its travel retail lineup.
Designed for on-the-go snacking, Reese’s Dipped Animal Crackers feature bite-sized, animal shaped biscuits coated in a thick layer of peanut butter and half dipped in milk chocolate. According to The Hershey Company, the new snack brings an added dimension to the Reese’s experience in travel retail, blending the brand’s signature creamy peanut butter with sweet milk chocolate.
Ahmad Nasser, General Manager at The Hershey Company in the Middle East, Africa and World Travel Retail, commented, “As we continue expanding our snacking portfolio in travel retail, our focus is on offering travelers more variety while strategically growing beyond traditional chocolate. The Summit of the Americas provides an ideal platform to showcase this innovation and reinforce our commitment to bringing high-quality, on-the-go snacks that meet evolving consumer preferences.”
The introduction of Reese’s Dipped Animal Crackers builds on the company’s continued success in expanding its presence in the broader snacking category. In 2023, the company launched DiPPeD PreTzels in travel retail, featuring three indulgent varieties such as Hershey’s DiPPeD PreTzels Milk Chocolate, Hershey’s DiPPeD PreTzels Cookies ‘N’ Creme, and Reese’s DiPPeD PreTzels Milk Chocolate Peanut Butter.
By introducing Reese’s Dipped Animal Crackers, The Hershey Company is building on its ambition to offer more variety to travelers. As consumer preferences evolve, the brand continues to build on its US snacking innovations to meet demand for more diverse, on-the-go treats in travel retail. With a growing focus on Millennial and Gen Z shoppers, this launch not only enhances variety but also drives incremental sales, making them a highly complementary addition to the portfolio.
