Focus on innovation: Haribo set to introduce three new packs at IAADFS
Haribo Miami Fizz makes a fitting debut at this year's Summit of the Americas
Haribo will launch three innovative packs at this year’s IAADFS Summit of the Americas, in Miami, March 8-11.
Haribo Miami Fizz (425gr) offers a bright sour taste journey through a range of tropical fruit flavors. This vegan-friendly, travel retail exclusive blends tropical flavors with apple, lemon, and strawberry, with the new pack launching from April 2025 in most major travel retail locations worldwide.
Haribo Berry Clouds (650gr) will launch in the Americas this summer. The line features a triple-layer foam gummi with a soft, cloud-like texture. Presented in a resealable pouch, it includes blueberry, wildberry and strawberry flavors.
Haribo Peaches (700gr) is also presented in a re-sealable sharing pouch. The two-toned sugar-dusted peaches are tangy and sweet with a peach-perfect consistency and chew.
Haribo said it continues to develop a consistent pipeline of new product innovations, particularly in response to the soaring, continued appeal of sour flavors. This surge in popularity is driven by several factors, including consumer desire for bold sensory experiences, the trend for nostalgic and adventurous flavors, and a notable boost from the influence of social media.
Haribo Berry Clouds is set to launch in the Americas this summer
Elisa Fontana, Director Marketing, Travel Retail at Haribo, said, “At Haribo, we are constantly innovating new offerings to excite the consumer and support our retail partners by celebrating the trend for gummies and sugar candies with bold, new discoveries in flavors, textures and attractive pack formats. The lively sourness of Haribo Miami Fizz joins sweetly soft Haribo Berry Clouds and the perfectly practical, pouch format of Haribo Peaches, all resulting from our continuing investment in a deep understanding of the consumer and the long-term shifts in confectionery, moving from traditional chocolate products to gummies and other candies.
According to Fontana, insight is “the absolute key catalyst in driving new sales firepower” to Haribo’s retail partners. Its portfolio of exciting and relevant innovation grows the category and recruits a larger audience seeking diverse and adventurous taste experiences.
“As an industry, travel retail needs the creativity, adaptability and agility to respond to the shifts in consumer desires, particularly as the vital Gen Z and Gen Alpha profile shifts behavior faster than any previous generations. Product innovation works best backed by the solid reassurance of a trusted, known brand. In this way, we can deliver adventurous new offerings such as Haribo Miami Fizz against the backdrop of trusted Haribo global favorites, such as Haribo Goldbears and our top-selling packs in travel retail, the Haribo and Maoam DuoPack Sour and the Haribo Giant Roulette.
“We look forward to meeting our retail partners at the Summit of the Americas and sharing many more ideas on how to further accelerate the potential of the sugar category,” Fontana concluded.
