Mondelez WTR hails success of Travel Collection
The Travel Collection is exclusive to travel retail
Mondelez World Travel Retail (WTR) has underlined the “significant success” of its travel retail-exclusive Travel Collection.
Designed to meet the diverse needs of today’s travelers, the product offers an assortment of globally popular brands including Cadbury Dairy Milk, Milka Alpine Milk, Toblerone Tiny Milk, and Milka with Pieces of Oreo. “Its exclusivity, variety and positioning as the perfect treat for on-the-go snacking has driven its success and made it a key product in Mondelez WTR’s portfolio,” the company stated.
The Travel Collection was born out of a deep understanding of the evolving needs of travelers. Through industry analysis, Mondelez WTR identified that differentiation is a top priority for shoppers; 50% of non-buyers cite the lack of product variety as a barrier to purchase, while one-third of airport shoppers seek products they cannot buy at home. Insights also showed that convenience and variety had the power to drive footfall; 25% of travelers prefer not to carry too many items and a third of shoppers seek products that offer multiple flavors in one pack.
The Travel Collection was strategically created to cater to these evolving consumer preferences. The pack addresses the demand for differentiation by offering a collection that can’t be found in regular retail stores.
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The Travel Collection is available in over 250 airports globally
According to Mondelez WTR, Oreo is the No. 1 biscuit in the world. Each second, a Toblerone bar is sold, each hour, 150,000 Milka tablets are purchased and Cadbury is available in more than 30 countries worldwide.
These big brands all come together, bringing their star power with them, in the Travel Collection pack. Its blend of iconic brands, variety of flavors, and miniature format ensures that it meets passenger expectations, and with 80% of consumers willing to pay more for unique shopping experiences, the pack’s exclusivity positions it as a key product innovation.
Performance and Achievements
This curated, convenient and gift-worthy sharing pack has garnered popularity across the channel. Since its debut, the Travel Collection has quickly become a key player in travel retail’s confectionery category. Internally, it was recognized as the No. 1 innovation blockbuster in Mondelez WTR’s assortment for 2024 while externally, it has enjoyed strong visibility and performance. Across Europe, it earned the title of the fastest-growing product in the ‘treat’ segment.
It ranked among the top five best-selling products at Heathrow Airport in the first quarter of its launch and in Copenhagen, it claimed the top spot during a promotional period in May 2024, further solidifying its position as a bestseller. Building on its growing success, Mondelez WTR achieved high incremental sales growth in the big-size pouch format segment, solidifying Travel Collection’s place in the brand owners’ portfolio.
The Travel Collection is available in over 250 airports globally, including top locations in Europe, the Middle East, the USA, Latin America and Asia Pacific and is supported by strong activation and visibility. It also aligns with Mondelez WTR’s sustainability values. The packaging is designed to be recycled, and the chocolate treats are made with cocoa sourced through the Cocoa Life Program. “Together, this adds relevance to the product as it aligns with socially and ethically minded shoppers who value sustainability and responsibility,” Mondelez WTR said.
Anna Somogyi, Director Category, Customer & Shopper Marketing at Mondelez World Travel Retail, added, “I am thrilled to see that the Travel Collection has quickly become a standout product in our portfolio. Designed with travelers’ needs in mind, the numbers speak for themselves: this product delivers exceptional value and delights passengers around the world. The Travel Collection’s performance reaffirms that Mondelez WTR is a category leader committed to insight-driven innovation, with the broader goal of strengthening the confectionery sector.”
