Highlighting Travel Retail Editions: Ritter Sport targets growth in the Americas
Travel Retail Edition mini packs will be highlighted by Ritter Sport at this year's IAADFS Summit of the Americas
German chocolate specialist Ritter Sport will showcase its latest Travel Retail Editions ranges at the IAADFS Summit of Americas conference, March 8 to 11 in Miami.
Key regional focuses for the Americas will be the mini Colourful Variety Tower Pink 250g and the mini Colourful Variety Pouch Pink 500g.
Officially launching into the Americas for travel retail partners at the show, the new mini Colourful Variety Tower includes 15 minis in five different flavors, a sensational mix of sweet, salty, fruity and crunchy.
Joining the mini tower line up is Salted Caramel, with crunchy caramel pieces and a delicate salty note; fine fruity mini Strawberry Creme, which is filled with pieces of real strawberry fruit and strawberry yoghurt crème; the mini Alpine Milk variety, which has a characteristic caramel-honey flavor, along with two crunchy varieties, mini Cornflakes and mini Butter Biscuit .
The pink hued Ritter Sport mini Colourful Mix Pouch Pink 500g offers 30 minis across the five different flavors. Both the new tower and pouch are color coordinated and provide Ritter Sport’s famous pop of color on the shelf for retailers.
Americas push
Jan Bessel, International Key Account Manager Global Travel Retail, said, “This year the Summit will give us the opportunity to build brand awareness in the Americas as we plan to grow significantly there; for example, border stores and airports in South America plus Canada.
“We plan to catch up and show commitment with our key customers, especially on much needed price adjustments. These conversations are important to align growth plans with existing customers and establish relationships with potential new contacts.
“We will leverage our time at the Summit to gather valuable insights from our partners on our portfolio and discuss emerging regional trends,” Bessel added.
Ritter Sport will be showing at Summit of Americas as part of the Otis McAllister stand, Booth 100.
