Ferrero to focus on travel retail exclusives and sustainability at 2025 IAADFS Summit
Ferrero will introduce its Ferrero Rocher Iconic Gift tin to the Americas region
Ferrero Travel Market will present multiple new launches, from across its diverse product portfolio, at the 2025 IAADFS Summit of the Americas.
This year the event will take place in Miami from 8-11 March. Ferrero welcomes partners and visitors to explore its portfolio and discuss collaborative opportunities at the Otis McAllister stand (Booth 100).
Ferrero will spotlight a mix of popular bestsellers and innovations at the show. Highlights include the playful Tic Tac Lilliput collection, the premium Ferrero Rocher Iconic Gift tin, and the innovative Kinder Let’s Story digital concept and SKU.
Already a top-seller within the travel retail channel, Tic Tac Lilliput is a travel retail exclusive that features 60 mini boxes of Tic Tac pills, in a mix of four refreshing flavors (Mint, Orange, Spearmint and Peach & Passion Fruit). This fun presentation has been designed to tap into the modern traveling shopper’s demand for sharing and gifting products in the confectionery sector.
Ferrero Rocher Iconic Gift tin: Unveiled to the trade for the first time in Cannes last October, Ferrero is now presenting this new travel retail exclusive SKU to the Americas region. Ideal for premium gifting – identified as a key opportunity within GTR – this eye-catching gold tin is filled with 24 Ferrero Rocher pieces. Importantly, it has been designed with sustainability at its heart. The packaging can be reused in a variety of ways, giving it a new life long after the pralines inside have been consumed. By scanning the QR code on the sleeve, consumers can discover inspiration on how to reuse the tin box as a decorative item.
Ferrero’s commitment to sustainable packaging is not only related to Premium Chocolate products. In alignment with the group strategy, by the end of 2025, Ferrero aims to ensure that over 90% of its packaging is designed to be recyclable, reusable, or compostable. This ambitious goal will be achieved through the transition from multi-material to mono-material films, reducing the use of virgin plastics, and rethinking unnecessary packaging components.
Let's story features Applaydu, Kinder's digital platform
Kinder Let’s Story: New for 2025 is an e-book platform called ‘Let’s Story’, created to help foster the crucial role imagination and creativity play in fostering childhood development and learning. Using Applaydu, Kinder’s own digital platform, Let’s Story harnesses an immersive 360° experience, while allowing parents and children to control the storytelling adventure. Families can create their own stories or listen to classic fairy tales. To access the platform, travelers simply buy a Kinder chocolate pack with the Let’s Story logo; scan the on-pack QR code; enter in Applaydu (or download the app on their device); then choose their Let’s Story island.
Exploring new opportunities
Ferrero Travel Market sees significant growth potential for its portfolio in Americas travel retail, with further opportunities to leverage in airport doors, border stores and the cruise sector.
Objectives for 2025 and beyond include securing heightened visibility in-store, while presenting a carefully curated product offer that is tailored to the evolving demands of traveling consumers.
Sergio Salvagno, General Manager of Ferrero Travel Market, said, “Travel retail is a key focus for Ferrero as we strive to grow and develop our presence in the Americas, and we are investing accordingly. We are looking forward to reconnecting with customers and colleagues at the forthcoming IAADFS Summit of the Americas, which offers a vital platform for us to strengthen our industry partnerships, showcase our innovative product range, and demonstrate how Ferrero can unlock further category growth.”
