#spreadanutellasmile: Ferrero Travel Market celebrates World Nutella Day 2025
#WorldNutellaDay is celebrated in travel retail
Created for the fans and by the fans: World Nutella Day – which takes place annually on February 5 – brings together people worldwide in their love of the popular spread.
In travel retail, the occasion is being marked by a celebratory www.ferrerotravelmarket.com website takeover. World Nutella Day is being promoted in-store at Luxembourg Airport, a key location for the brand. And Ferrero Travel Market is once again calling on travelling consumers to celebrate World Nutella Day and spread the joy of Nutella by sharing their special moments on social media using #WorldNutellaDay #spreadanutellasmile.
Nutella is also inviting fans celebrating today to engage with a program of multi-channel activities in local markets worldwide.
Nutella, which celebrated its 60th anniversary last year, boasts a story of invention and passion, and is chosen by millions globally to spread positivity, feed togetherness and bring unbeatable taste to the table. The spread is available and enjoyed by fans across 170 countries.
Sergio Salvagno, Ferrero Travel Market General Manager: "World Nutella Day is a truly global celebration for an iconic brand"
World Nutella Day was created in 2007. When Sara Rosso first invented the celebration, Nutella was enjoyed as a hazelnut and cocoa spread only. Now, 17 years later, fans around the world can celebrate the many ways to enjoy Nutella —as a biscuit, snack, bakery item, or even ice cream. Last year Nutella also launched a new plant-based version, extending the experience to even more fans worldwide.
Looking ahead, Ferrero Travel Market is excited to announce the upcoming launch of new products dedicated to the travel retail channel, ensuring fans can enjoy Ferrero delights wherever they go.
Sergio Salvagno, Ferrero Travel Market General Manager, said, “World Nutella Day is a truly global celebration for an iconic brand, and we are thrilled to share in the excitement with our valued travel retail partners.
“We know that this beloved brand resonates deeply with travelers seeking a taste of home – or a unique souvenir – and its success in the channel highlights the potential of the food category, beyond confectionery. We look forward to spreading the joy of Nutella, and generating many more smiles, not just today, but throughout 2025 and beyond.”
