Anthon Berg expands travel retail partnerships with Luxardo and Kahlúa

Responding to millennial trends, Anthon Berg's Kahlúa Praline taps into specialty coffee market growth with sustainable sourcing credentials
Building on the success of its Baileys range, Danish chocolate maker Anthon Berg is targeting emerging consumer trends with new low-alcohol and flavor-focused offerings.
Anthon Berg is expanding its travel retail portfolio through new strategic partnerships with Pernod Ricard and Luxardo, capitalizing on shifting consumer preferences and the success of its existing brand collaborations.
The Danish confectioner, which has seen its Baileys range grow by over 400% in the past two years, currently offers the world's largest selection of partner brand chocolates, working with 20 different brands across more than 300 airports globally.
Set to launch in autumn 2025, the new offerings include a Luxardo Cherry Liqueur Bottle and Kahlúa Praline, responding to dual consumer trends toward stronger flavor experiences and low-alcohol products.

Anthon Berg's new Luxardo Cherry Liqueur Bottle targets the premium low-alcohol segment, combining Europe's oldest Maraschino producer with dark chocolate
"We are continuously working to strengthen and develop our partnerships. Two clear consumer trends show increased demand for stronger flavor experiences and 'no- or low-alcohol' products – which is why we are proud to present the new Kahlúa and Luxardo variants," says Jens Egelund Jakobsen, Head of International Marketing at Toms Group.
While classic alcohol-filled liqueur bottles remain core to the business, the company is adapting to growing demand for low-alcohol alternatives and addressing gaps in premium offerings across emerging markets.
"The cherry syrup harmonizes perfectly with the taste and complements the dark chocolate bottle beautifully. We see significant market potential, and we are not shy to say that the combination of Luxardo Maraschino and Anthon Berg's dark chocolate is nothing short of a taste sensation," says Jakobsen.
The Kahlúa offering specifically targets millennial consumers. "Millennials are driving growth in specialty coffee shops in Western markets. By combining Kahlúa with chocolate, we tap directly into the global coffee trend and launch a product that captures the zeitgeist while opening up new market opportunities."
Both new products will debut at ISM in Cologne from February 2-5, where Toms Group will present them to existing and new partners. The confectionery and snacks trade fair attracts over 25,000 visitors from 135 countries.
The new products incorporate Rainforest Alliance-certified cocoa in their production. Luxardo brings over 200 years of experience as one of Europe's oldest producers of liqueurs and spirits based on Maraschino cherries, while Kahlúa, established in 1936, is renowned as a key ingredient in classic cocktails such as the Espresso Martini.