Valrhona holiday pop-up at CDG Airport pays homage to Notre-Dame's reopening
Between December 9, 2024, and January 15, 2025, Valrhona is inviting travelers to experience the wonder of Notre-Dame de Paris encapsulated in an extraordinary two-meter-long chocolate sculpture
In a celebration of artistry, culture, and French heritage, Valrhona, the renowned chocolate manufacturer, has launched an exclusive holiday pop-up at Paris Charles de Gaulle Airport, Terminal 1.
Between December 9, 2024, and January 15, 2025, Valrhona is inviting travelers to experience the wonder of Notre-Dame de Paris encapsulated in an extraordinary two-meter-long chocolate sculpture. This creation has been crafted by trusted partner and former pastry chef at l’École Valrhona, Baptiste Moreau, with the guidance of l’École Valrhona Paris teams and executive chef Thierry Bridron. This sculpture pays homage to Notre-Dame’s grand reopening and highlights Valrhona’s legacy of fine chocolate making and commitment to cultural celebration.
This activation is the result of an exclusive partnership between Valrhona, Extime Duty Free Paris and Lagardère Travel Retail, which are united in their passion for luxury, artistry, and the traveler experience. During the event, a new, limited-edition Pralines giftbox will be unveiled and an extraordinary exclusive chocolate bar featuring a detailed replica of Notre-Dame, designed by Baptiste Moreau in honor of the occasion.
Packaged in a Paris-themed design with refined gold accents, the new giftbox and Extime exclusive chocolate bar are perfect for the holiday season or as a timeless souvenir from Paris. This elegant collection underscores Valrhona’s commitment to elevating the art of gifting with unique and sophisticated products.
The activation will also feature the Valrhona Gift Atelier, a unique pop-up experience that gives travelers the opportunity to add a personal touch to their gifts
A celebration of Paris, hospitality and the art of gifting
The activation will also feature the Valrhona Gift Atelier, a unique pop-up experience that gives travelers the opportunity to add a personal touch to their gifts. This exclusive service allows them to finalize their gift with a specially printed ribbon featuring their own personal message, amplifying the joy of the holiday season. Whether as a thoughtful keepsake or a festive surprise, the Gift Atelier ensures every present is one-of-a-kind.
To add a dash more festive spirit to their journey Valrhona will also offer passengers the chance to taste some of their signature hot chocolate, adding a warm, comforting note to the holiday atmosphere.
“We’re delighted to bring the spirit of the holidays to life in such a meaningful way,” said Zeyneb Larabi, Global Retail & Travel Retail Director at Valrhona. “Through this collaboration with Extime and Lagardère Travel Retail, travelers can discover our exclusive collections and personalize their gifts, creating memories that transcend the ordinary. The partnership captures the elegance of Paris and the magic of the season, and we couldn’t be more proud to share it with our customers. Extime Duty Free Paris, Lagardere Travel Retail and Valrhona share the same commitment to excellence, creativity and delivering unforgettable experiences. This activation is a fabulous example of how we bring art, hospitality and emotion to life, setting new standards for innovation and collaboration in travel retail.”
This one-of-a-kind event at Charles de Gaulle Airport offers travelers a unique chance to experience the holiday season through the beauty of Paris and the excellence of Valrhona.
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